Parker Harding
Jacksonville,FL
Summary
Results-driven sales professional with a proven track record of success in automotive sales, consistently exceeding performance goals through strong customer relationships, product knowledge, and effective negotiation skills. Highly motivated and adaptable, with the ability to take on new challenges and deliver results in fast-paced environments. Experienced in working with both individual consumers and business clients, including developing commercial sales opportunities. Maintains strong professional relationships within the local law enforcement community, leveraging a trusted reputation, integrity, and exceptional customer service to build lasting connections and drive business growth
Overview
6
6
years of professional experience
Work History
Sales Associate
Kia Of Orange
Jacksonville, FL
06.2025 - Current
- Cultivated relationships with customers, enhancing satisfaction and loyalty.
- Trained new associates on sales techniques and customer service standards.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Engaged with customers to build rapport and loyalty.
Duval Ford
Jacksonville, FL
10.2024 - 07.2025
- Consistently exceeded monthly sales targets by providing exceptional customer service and product knowledge across a wide range of new and pre-owned vehicles
- Built and maintained strong customer relationships through follow-ups, referrals, and transparent communication
- Conducted needs assessments and guided customers through the sales process, from initial contact to final delivery
- Collaborated with finance and management teams to secure financing and structure deals tailored to customer needs
- Stayed current on product knowledge, dealership incentives, and competitor offerings to effectively position vehicle value
Sales Associate
Nissan of Orange Park
Jacksonville, FL
10.2020 - 11.2024
- Sales KPI average at 960 and above.
- Gained customer trust and confidence by demonstrating a compelling, persuasive, and composed demeanor.
- Negotiated prices, terms of sales, service agreements.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Utilized CRM software tools (Drive Centric, Eleads) effectively for tracking client's interactions, follow-ups, deals progression.
- Reached out to customers after completed sales to evaluate satisfaction and determine immediate service requirements.
- Provided timely and effective resolutions to problems, securing clients and ensuring satisfaction.
- Built strong relationships with customers who come back to me after a year.
- Achieved high levels of customer satisfaction by providing exceptional after-sales service, including issue resolution, and future needs analysis.
Education
High School -
Gregory High School
Gregory, SD06-2025
Skills
- Objection handling
- CRM Proficiency (DriveCentric, Eleads, VinSolutions)
- Customer Needs Assessment
- Closing Techniques
- Performance Tracking
- Cold-calling
- Relationship Building
- Product and service knowledge
- Possessing resilience and adaptability
- Teamwork and collaboration
- Time management
- Listening skills
- Goal oriented
- Relationship building
Accomplishments
• Consistently exceeded monthly vehicle sales goals in a competitive automotive market.
• Built and maintained a loyal customer base, generating repeat business and referral opportunities.
• Effectively managed the entire sales process from prospecting and lead follow-up to vehicle delivery and post-sale support.
• Developed and managed relationships with local businesses, resulting in increased commercial and fleet vehicle sales.
Timeline
Sales Associate
Kia Of Orange
06.2025 - Current
Duval Ford
10.2024 - 07.2025
Sales Associate
Nissan of Orange Park
10.2020 - 11.2024
High School -
Gregory High School