Parker Widman
Libertyville,IL
Summary
Business student with experience in performance-based lead generation, paid media management, and client acquisition. Founder of a results-driven outreach agency serving service-based businesses. Experienced in fast-paced team environments and high-accountability roles, with a strong focus on measurable outcomes and operational efficiency.
Overview
4
4
years of professional experience
Work History
Online Business Owner
Self Employed
06.2025 - Current
- Founded and operate a performance-based lead generation agency for marketing and service-based businesses
- Build targeted prospect lists and launch AI-personalized cold email campaigns to drive qualified leads
- Customize outreach strategies by niche to generate consistent booked calls and client acquisition
- Work on commission/retainer models tied directly to measurable results
Freelance Marketing Consultant
01.2025 - 08.2025
- Managed paid advertising campaigns (Meta) for clothing and e-commerce brands
- Developed creative strategy, ad copy, and audience targeting to drive online sales
- Optimized campaigns based on performance data (CTR, CPA, ROAS) to improve profitability
- Advised brands on landing page structure, offer positioning, and conversion optimization
Construction Worker
ENGER-VAVRA INC
Libertyville, IL
05.2025 - 07.2025
- Assisted in commercial construction projects including site preparation and material handling
- Operated tools and equipment while maintaining strict safety standards
- Collaborated with crew members to complete projects efficiently and on schedule
- Adapted to physically demanding, fast-paced work environments
Bus Boy/Lead Barback
Main Street Social
Libertyville, IL
02.2022 - 08.2022
- Supported servers and bartenders in a high-volume restaurant and bar environment
- Maintained efficient table turnover and ensured cleanliness of dining and bar areas
- Restocked bar inventory, prepared garnishes, and assisted with drink service during peak hours
- Collaborated with staff to maintain fast, organized service in high-pressure shifts
Education
No Degree - Marketing
University of Iowa
Iowa City, IA05-2028
Skills
- Lead Generation & Prospecting
- Cold Email Strategy & Personalization
- Meta (Facebook/Instagram) Ads Management
Marketing & Business
- Audience Targeting & Campaign Optimization
- Offer Positioning & Conversion Strategy
- Client Communication
Professional
Accomplishments
- Captain, Varsity High School Hockey Team
- Academic Honor Roll
Languages
Spanish
Limited Working
Timeline
Online Business Owner
Self Employed
06.2025 - Current
Construction Worker
ENGER-VAVRA INC
05.2025 - 07.2025
Freelance Marketing Consultant
01.2025 - 08.2025
Bus Boy/Lead Barback
Main Street Social
02.2022 - 08.2022
No Degree - Marketing
University of Iowa