Parrish Turner
McDonough,Georgia
Summary
Dynamic and proactive professional with over 15 years of sales and customer service experience in clinical, hospital, and outpatient office settings. Results-driven Medical Marketing Strategist with a proven track record in medical service marketing, skilled in implementing strategies that enhance market share, ROI, and profitability. Recognized as a talented business leader and problem-solver with a deep understanding of patient and referring client needs. Committed to addressing marketing challenges confidently while seeking opportunities for skill development and contributing to organizational success.
Overview
15
15
years of professional experience
Work History
Marketing Director
PMG Vascular
Atlanta, GA
07.2018 - Current
- Spearheaded successful, multifaceted marketing plans across multiple channels.
- Over-delivered results with decisive leadership of both traditional and digital campaigns.
- Positioned brands to capture larger market share and increase penetration with creative approaches.
- Enhanced customer relationships from initial contact through continuous engagement and win-back tactics.
- Captured client business with expert knowledge of industry trends, competitors, and statistics.
- Satisfied referring clients with close collaboration and consistent delivery of patient reports.
Director of Marketing
Peachtree Vascular Specialists
Stockbridge, GA
08.2016 - 07.2018
- Responsibilities include designing and implementing marketing strategies to create awareness of the practice's service lines, monitoring progress, and submitting performance reports.
- Implemented consistent peer to peer meeting opportunities for providers.
- Captured client business with expert knowledge of industry trends, competitors, and statistics.
- Attracted target audience with polished, professional, and engaging marketing materials.
- Providing monthly analysis of marketing efforts to determine effectiveness.
Business Development Coordinator/Community Outreach Liaison
Southern Regional Medical Center
Riverdale, GA
05.2011 - 08.2016
- Assign point-of-contact liaison for the patients, community, and hospital to combat health disparities.
- Develop and implement creative approaches to marketing and volunteer recruitment, to initiate effective planning and implementation of new ideas to increase business for the hospital.
- Work collaboratively with the business in the community and support staff to maintain thorough knowledge of product capabilities and to ensure that all communications between management and its staff are precise.
- Establish partnerships with faith based and other community health organizations.
- Manage tools and procedures for project implementation, reporting, monitoring and evaluating, capacity assessment, and/or management.
- Implement performance improvement initiatives and coordinate health strategies with department leadership to develop and attain key performance indicators.
Education
Public Relations
University of Louisiana
Lafayette, LASkills
- Physician Marketing
- Marketing Campaign Development
- Patient Experience Management
- Proposal coordination
Timeline
Marketing Director
PMG Vascular
07.2018 - Current
Director of Marketing
Peachtree Vascular Specialists
08.2016 - 07.2018
Business Development Coordinator/Community Outreach Liaison
Southern Regional Medical Center
05.2011 - 08.2016
Public Relations
University of Louisiana