Summary
Overview
Work History
Education
Skills
Timeline
Generic
PATRICIA FONTANELLA

PATRICIA FONTANELLA

Fort Lauderdale,FL

Summary

Driven and accomplished marketing, advertising and public relations executive adept at planning and executing successful PR campaigns. Successful Public Relations Coordinator accomplished in media relations, website design, marketing strategy and event planning.

Overview

16
16
years of professional experience
1
1
year of post-secondary education

Work History

Assistant Seasonal Manager

Five Below
10.2023 - Current
  • Collaborated with store manager to develop promotional strategies that boosted sales during the holiday season.
  • Enhanced team performance by developing and implementing effective training programs for seasonal staff.
  • Contributed to successful hiring initiatives by conducting interviews and selecting qualified candidates for seasonal positions.
  • Supervised daily opening/closing procedures ensuring timely completion of tasks adhering security protocols established by company policy.
  • Managed cash handling procedures, reducing errors while maintaining accurate daily reports of transactions.
  • Trained new employees on company policies, procedures, products, ensuring consistency in service delivery across the team.
  • Provided coaching and feedback to team members, fostering their professional growth and development.
  • Developed strong relationships with customers, leading to repeat business through personalized service.
  • Maintained a clean, organized store environment to enhance customer experience and facilitate efficient operations.
  • Resolved issues between employees quickly before escalating them further up management chain; maintained a positive work environment conducive to productivity and teamwork.
  • Increased customer satisfaction by addressing concerns promptly and professionally.
  • Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
  • Generated repeat business through exceptional customer service.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
  • Assisted in organizing and overseeing assignments to drive operational excellence.

MARKETING DIRECTOR

LIBERTY TAX SERVICE
01.2012 - Current
  • Increased consumer awareness and achieved sales targets by Grassroots Guerilla Marketing and constant community involvement.
  • Conducted market analysis and monitored competitive activity.
  • Designed and implemented strategic business plan objectives.
  • Wrote press materials and made presentations to media representatives.?
  • Collaborated with production team to coordinate advertisements and promotions.
  • Represented the organization to customers, the public, government officials and other external sources.
  • Supplied marketing expertise to all company departments.
  • Developed innovative marketing and PR strategies.
  • Planned and organized seminars, meetings and retreats.
  • Raised brand awareness through consistent marketing efforts and product campaign launches.
  • Sales Associate

    TJ Max
    11.2021 - 09.2024
    • Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
    • Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
    • Built relationships with customers to encourage repeat business.
    • Managed returns, exchanges and refunds in accordance with store policy.

    Aesthetician

    Spa Eascape
    01.2017 - 04.2019
    • Educated clients on proper skincare routine maintenance and guided them in selecting appropriate home care products.
    • Maintained strict sanitation protocols to ensure a clean and safe environment for both staff and clients.
    • Performed various facial treatments for optimal skin health, including microdermabrasion, chemical peels, and LED therapy.
    • Established long-lasting relationships with clients by providing personalized care and consistently delivering outstanding results.

    PR/MARKETING MANAGER

    HOMELESS VOICE, INC
    01.2009 - 02.2010
  • Designed and implemented strategic business plan objectives.
  • Increased consumer awareness and achieved sales targets by constant community involvement.
  • Managed all internal, external and crisis communications.
  • Represented the organization to customers, the public, government officials and other external sources.
  • VICE PRESIDENT, BOARD OF DIRECTORS

    101 CLUB, INC
    01.2010 - 12.2015
    This is a non profit 501 (c) 3 that I have sat on the Board of Directors for the past five years. This was a corporation that was almost bankrupt and looking at being seized by the IRS. Our current BOD has taken this company and revitalized it with not only the IRS but also the club members.?
  • Member of Executive Management Team.
  • Surpassed revenue goals in four consecutive quarters.
  • Initiated program that will train new and upcoming board members to replace the seats being vacated so that everyone is on board.
  • Licensed Medical Aesthetician

    Self Employed
    04.2019 - Current
    • Enhanced client satisfaction by providing personalized skincare treatments and recommendations.
    • Utilized advanced technology and techniques to deliver effective non-surgical aesthetic procedures.
    • Conducted educational seminars on skincare topics, empowering clients to make informed decisions about their personal care routines.
    • Attended professional development workshops regularly to stay informed on industry best practices, enhancing client experiences as a result.

    Education

    Associate of Arts - BUSINESS MANAGEMENT

    BROWARD COLLEGE
    Coconut Creek, FL
    1989

    Trade - Aesthetician

    Boca Beauty Academy
    Boca Raton, FL
    2015.01 - 2016.01

    Skills

  • Media relations
  • Branding expert
  • Strategic management
  • Event planning
  • Community outreach
  • Advertising executive
  • Talented public speaker
  • Strong written and verbal communication skills
  • Personable and friendly
  • Executive-level presentations
  • MS Office
  • Timeline

    Assistant Seasonal Manager

    Five Below
    10.2023 - Current

    Sales Associate

    TJ Max
    11.2021 - 09.2024

    Licensed Medical Aesthetician

    Self Employed
    04.2019 - Current

    Aesthetician

    Spa Eascape
    01.2017 - 04.2019

    Trade - Aesthetician

    Boca Beauty Academy
    2015.01 - 2016.01

    MARKETING DIRECTOR

    LIBERTY TAX SERVICE
    01.2012 - Current

    VICE PRESIDENT, BOARD OF DIRECTORS

    101 CLUB, INC
    01.2010 - 12.2015

    PR/MARKETING MANAGER

    HOMELESS VOICE, INC
    01.2009 - 02.2010

    Associate of Arts - BUSINESS MANAGEMENT

    BROWARD COLLEGE
    PATRICIA FONTANELLA