Driven and accomplished marketing, advertising and public relations executive adept at planning and executing successful PR campaigns. Successful Public Relations Coordinator accomplished in media relations, website design, marketing strategy and event planning.
Overview
16
16
years of professional experience
1
1
year of post-secondary education
Work History
Assistant Seasonal Manager
Five Below
10.2023 - Current
Collaborated with store manager to develop promotional strategies that boosted sales during the holiday season.
Enhanced team performance by developing and implementing effective training programs for seasonal staff.
Contributed to successful hiring initiatives by conducting interviews and selecting qualified candidates for seasonal positions.
Supervised daily opening/closing procedures ensuring timely completion of tasks adhering security protocols established by company policy.
Managed cash handling procedures, reducing errors while maintaining accurate daily reports of transactions.
Trained new employees on company policies, procedures, products, ensuring consistency in service delivery across the team.
Provided coaching and feedback to team members, fostering their professional growth and development.
Developed strong relationships with customers, leading to repeat business through personalized service.
Maintained a clean, organized store environment to enhance customer experience and facilitate efficient operations.
Resolved issues between employees quickly before escalating them further up management chain; maintained a positive work environment conducive to productivity and teamwork.
Increased customer satisfaction by addressing concerns promptly and professionally.
Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
Generated repeat business through exceptional customer service.
Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
Assisted in organizing and overseeing assignments to drive operational excellence.
MARKETING DIRECTOR
LIBERTY TAX SERVICE
01.2012 - Current
Increased consumer awareness and achieved sales targets by Grassroots Guerilla Marketing and constant community involvement.
Conducted market analysis and monitored competitive activity.
Designed and implemented strategic business plan objectives.
Wrote press materials and made presentations to media representatives.?
Collaborated with production team to coordinate advertisements and promotions.
Represented the organization to customers, the public, government officials and other external sources.
Supplied marketing expertise to all company departments.
Developed innovative marketing and PR strategies.
Planned and organized seminars, meetings and retreats.
Raised brand awareness through consistent marketing efforts and product campaign launches.
Sales Associate
TJ Max
11.2021 - 09.2024
Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
Built relationships with customers to encourage repeat business.
Managed returns, exchanges and refunds in accordance with store policy.
Aesthetician
Spa Eascape
01.2017 - 04.2019
Educated clients on proper skincare routine maintenance and guided them in selecting appropriate home care products.
Maintained strict sanitation protocols to ensure a clean and safe environment for both staff and clients.
Performed various facial treatments for optimal skin health, including microdermabrasion, chemical peels, and LED therapy.
Established long-lasting relationships with clients by providing personalized care and consistently delivering outstanding results.
PR/MARKETING MANAGER
HOMELESS VOICE, INC
01.2009 - 02.2010
Designed and implemented strategic business plan objectives.
Increased consumer awareness and achieved sales targets by constant community involvement.
Managed all internal, external and crisis communications.
Represented the organization to customers, the public, government officials and other external sources.
VICE PRESIDENT, BOARD OF DIRECTORS
101 CLUB, INC
01.2010 - 12.2015
This is a non profit 501 (c) 3 that I have sat on the Board of Directors for the past five years. This was a corporation that was almost bankrupt and looking at being seized by the IRS. Our current BOD has taken this company and revitalized it with not only the IRS but also the club members.?
Member of Executive Management Team.
Surpassed revenue goals in four consecutive quarters.
Initiated program that will train new and upcoming board members to replace the seats being vacated so that everyone is on board.
Licensed Medical Aesthetician
Self Employed
04.2019 - Current
Enhanced client satisfaction by providing personalized skincare treatments and recommendations.
Utilized advanced technology and techniques to deliver effective non-surgical aesthetic procedures.
Conducted educational seminars on skincare topics, empowering clients to make informed decisions about their personal care routines.
Attended professional development workshops regularly to stay informed on industry best practices, enhancing client experiences as a result.
Education
Associate of Arts - BUSINESS MANAGEMENT
BROWARD COLLEGE
Coconut Creek, FL
1989
Trade - Aesthetician
Boca Beauty Academy
Boca Raton, FL
2015.01 - 2016.01
Skills
Media relations
Branding expert
Strategic management
Event planning
Community outreach
Advertising executive
Talented public speaker
Strong written and verbal communication skills
Personable and friendly
Executive-level presentations
MS Office
Timeline
Assistant Seasonal Manager
Five Below
10.2023 - Current
Sales Associate
TJ Max
11.2021 - 09.2024
Licensed Medical Aesthetician
Self Employed
04.2019 - Current
Aesthetician
Spa Eascape
01.2017 - 04.2019
Trade - Aesthetician
Boca Beauty Academy
2015.01 - 2016.01
MARKETING DIRECTOR
LIBERTY TAX SERVICE
01.2012 - Current
VICE PRESIDENT, BOARD OF DIRECTORS
101 CLUB, INC
01.2010 - 12.2015
PR/MARKETING MANAGER
HOMELESS VOICE, INC
01.2009 - 02.2010
Associate of Arts - BUSINESS MANAGEMENT
BROWARD COLLEGE
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