Summary
Overview
Work History
Education
Skills
Websites
Timeline
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PATRICIA JIMENEZ

Pembroke Pines

Summary

Marketing and communications professional with over 15 years of experience in television production, advertising campaign management, and digital marketing. Proven expertise in integrated marketing strategies, project coordination, and stakeholder management. Strong background in media, government contracting, and retail industries. Bilingual in English and Spanish.


Overview

24
24
years of professional experience

Work History

Assistant Bakery Manager

Publix
Pembroke Pines
06.2024 - Current
  • Oversee daily bakery operations, ensuring high-quality standards and customer satisfaction.
  • Manage inventory, scheduling, and staff supervision to optimize efficiency.
  • Train and mentor team members to maintain excellent service and productivity.

Cake Decorator

Publix Bakery
Pembroke Pines
05.2022 - 06.2024
  • Assisted in the preparation and presentation of bakery products.
  • Provided excellent customer service and maintained stock levels.

Grocery Clerk

Publix
Pembroke Pines
04.2021 - 05.2022
  • Managed inventory and restocking of grocery items.
  • Ensured a clean and organized shopping environment for customers.

Marketing Director

Dirección Rentable de Capital, Mexico City
Mexico
06.2012 - 08.2016
  • Led digital and traditional marketing operations, focusing on increasing brand awareness and sales.
  • Created content strategies for radio, television, print, and digital media.
  • Managed social media campaigns (Facebook, Instagram, Twitter, Pinterest) with measurable engagement results.
  • Developed marketing strategies for government and private sector contracts.
  • Oversaw budget planning and control for marketing initiatives.

Contracting & Communications Coordinator

Mexican Social Security Institute (IMSS)
Mexico
02.2006 - 06.2012
  • Developed and managed advertising contracts for government health campaigns.
  • Defined information and social communication strategies for regulatory dissemination.
  • Coordinated national contract monitoring and supplier agreements.
  • Led negotiations and contract analysis to improve procurement conditions.

Production Logistics Coordinator

TV Azteca Mexican Tv
Mexico
05.2001 - 02.2006
  • Oversaw the logistics and budget control for telenovelas and unitary programs.
  • Coordinated actors’ participation and managed production staff.
  • Supervised stakeholder involvement and payroll preparation for the National Association of Actors (ANDA).
  • Key productions: Mirada de Mujer, el Regreso, Lo que Callamos las Mujeres, El Pelón de Noche.

Education

Bachelor’s Degree in Communication Sciences - Mass Communication

UNIVERSIDAD DEL VALLE DE MEXICO
MEXICO CITY
12-2000

Skills

  • Marketing and Communications: Integrated marketing, branding, content strategy
  • Project management: logistics coordination, budgeting, and contract negotiations
  • Digital marketing: social media management, analytics, content creation
  • Retail and Leadership: Inventory control, staff training, customer service
  • Languages: English and Spanish (bilingual)
  • Software: Microsoft Office, Social Media Platforms

Timeline

Assistant Bakery Manager

Publix
06.2024 - Current

Cake Decorator

Publix Bakery
05.2022 - 06.2024

Grocery Clerk

Publix
04.2021 - 05.2022

Marketing Director

Dirección Rentable de Capital, Mexico City
06.2012 - 08.2016

Contracting & Communications Coordinator

Mexican Social Security Institute (IMSS)
02.2006 - 06.2012

Production Logistics Coordinator

TV Azteca Mexican Tv
05.2001 - 02.2006

Bachelor’s Degree in Communication Sciences - Mass Communication

UNIVERSIDAD DEL VALLE DE MEXICO

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