Patricia Martinez
Boca Raton,FL
Summary
Collaborative Key Account Manager with demonstrated success in relationship building, negotiating and developing new business within targeted and assigned accounts. Strong analytic, quantitative and technical aptitude with great attention to detail. Self-motivated, driven and adaptable with proven track record of exceeding goals.
Overview
8
8
years of professional experience
Work History
eCommerce Sales Manager
SWATCH GROUP - Rado US Division
07.2021 - Current
- Responsible for overseeing the daily management of US sites with focus on driving Online Sales
- Main Point of Contact for National Key Accounts like: Macy's, Bloomingdale's, Nordstrom, Amazon and Dillard's.
- Maximize all digital spent while delivering a healthy ROAS.
- Develop and execute customer acquisition strategy to corporate ecommerce and Third Party Retailers.
- Work closely with US Marketing Team and Global HQ to plan and execute digital marketing plan in accordance with brand image, including the creation of Key Moment Calendar tying product launches with local holidays.
- Manage Digital Media Plan and Budget for Corporate Ecommerce, Digital CO-OP and Third Party Media Networks.
- Presented accurate sales forecasts based on detailed analysis of market trends, ensuring optimal resource allocation for maximum results.
- Managed inventory levels for optimal stock availability, leading to increased customer satisfaction and repeat purchases.
- Analyzed sales data to identify trends and opportunities for growth, informing strategic business decisions.
- Conducted regular competitor analysis to stay abreast of industry trends and adjust tactics accordingly, maintaining a competitive edge in the market.
- Strengthened client relationships through regular communication and effective problem solving
- Implemented strategic sales plans to achieve consistent revenue growth across key accounts.
- Developed customized proposals for potential clients, demonstrating the value of the company''s products and services.
- Prepare QBR for Headquarters Sales and Marketing Team
Senior eCommerce Manager
Ella Paradis
08.2020 - 07.2021
- Product creation
- Category management
- Maintain competitive pricing, while keeping healthy margins
- Site Merchandising
- Plan, execute and analyze product and category promotion campaigns according to current Inventory and seasonality
- Work with email and affiliates managers to create promotion that will Increase Bottom Line
- Overall Site Optimization
- Conduct A/B Testing
- Maintain an overall bounce rate under 47%
- Create Strategies to increase Conversion Rate and AOV
- Work closely with ppc manager identifying products, brands and campaigns to direct traffic and ensure healthy PPC ROAS
- Plan promotional calendar for email, affiliates and other revenue channels
- Oversee email marketing.
eCommerce Supply Chain and Merchandising Manager
Ella Paradis
01.2020 - 08.2020
- Purchase 60% of our Inventory
- Negotiate with Brands and Manufacturer
- Ensure bestsellers products are in stock at all times
- Plan and Budget for GWP according to company’s business model
- Keep competitive pricing at all times
- Coordinate Receiving and Quality control of New and recurrent Purchase Orders
- Monitor Overstock and Slowmovers
- Partner with innovative brands to offer latest trends on our site
- Vendor Relationship.
Product and Planning Analyst
Designer Eyes
10.2017 - 01.2020
- Inventory management
- Relationship building across merchandising, marketing and product departments
- Review, create sales and stock report on a monthly basis
- Evaluate supplier options according to prices, quality and determine the best choices
- Ensure the timely delivery of products and compliance with the contracts of purchase
- Attend events, fairs and exhibitions to remain up to date with the market’s trends
- Manage a creative team working on brand initiatives
- Oversee new and ongoing marketing activities
- Create and coordinate in store promotions in accordance with vendors guidelines
- Coordinate sales associate and customer service training with more than 10 different manufacturers / vendors to ensure a unique customer experience
- Coordinate marketing activities with more than 20 brands in accordance with company marketing strategies
- Creation of marketing calendar for 13 store locations
- Provide high level secretarial and administrative support to two senior executives
- Prepare correspondence, documents, presentations
- Conduct research, organize data, generate reports
- Manage schedules and itineraries
- Arrange and coordinate meetings and functions
- Draw up and distribute minutes of meetings
- Organize travel arrangements
- Liaise with senior management, clients, external providers
- Screen, handle and redirect calls
- Set up, maintain and improve data management systems.
Brand Manager
OMEALS
04.2016 - 10.2017
- Responsible for creating, designing all promotional activities to drive the brand message to a key target demographic
- Worked closely with partner retailers to ensure that the correct brand image and values were promoted accurately
- Coordinate brand assets for B2B Trade Shows
- Combien efforts with the sales team, analysing data and creating targeted presentations to specific clients
- Attended meeting with clients and prepare report of proceedings
- OMEALS.COM Site Management
- Briefed Graphic Designer on all Brand Assets and communications
- Created Brand Ambassador program.
Education
B. S Public Relations and Advertising -
URBE
04.2014
Skills
Site Merchandising
Magento 1 & 2
Google Analytics
Data Analysis
Microsoft Excel
Product Management
Market Research
Inventory Management
Digital Marketing
Negotiation Tactics
Data-driven decision-making
Brand positioning
Operations Management
Account Management
Strategic Planning
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Italian
Limited Working
Timeline
eCommerce Sales Manager
SWATCH GROUP - Rado US Division
07.2021 - Current
Senior eCommerce Manager
Ella Paradis
08.2020 - 07.2021
eCommerce Supply Chain and Merchandising Manager
Ella Paradis
01.2020 - 08.2020
Product and Planning Analyst
Designer Eyes
10.2017 - 01.2020
Brand Manager
OMEALS
04.2016 - 10.2017
B. S Public Relations and Advertising -
URBE
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