Summary
Overview
Work History
Education
Skills
Timeline
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Patrick Fern

Jacksonville,FL

Summary

Driven Product Manager with a proven track record at West Marine, enhancing product adoption and market presence through strategic marketing and development initiatives. Skilled in A/B Testing and fostering teamwork, I've successfully launched products, exceeding sales targets by up to 15%. Expert in product lifecycle management and adept at driving cross-functional collaboration for optimal results.

Overview

13
13
years of professional experience

Work History

Product Manager

West Marine
03.2018 - Current
  • Increased product adoption by developing and implementing effective marketing strategies.
  • Streamlined the product development process for faster time-to-market and improved efficiency.
  • Launched successful products by conducting thorough market research and identifying market needs.
  • Optimized product performance with data-driven analysis and continuous improvement initiatives.
  • Reduced production costs through strategic supplier negotiations and process improvements.
  • Collaborated with sales, marketing, and support teams to launch products on time and within budget.
  • Help influence other business units to adapt process changes.
  • Experience with eCommerce platforms.
  • Host weekly meetings with senior leadership for product category performance per region.

Sales Manager

West Marine
05.2013 - 03.2018
  • Develop marketing strategies to align store location goals and promotional products
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies per product category
  • Built long-lasting client relationships through excellent customer service and consistent follow-ups.
  • Negotiated contracts with new vendors per SKU items
  • Review pricing with the category manager to ensure effective sales strategies for budget
  • Evaluated competitor offerings to maintain a competitive edge, adapting strategies as necessary for sustained success.
  • Facilitated cross-functional communication between sales, marketing, and product development teams to ensure cohesive efforts towards shared goals.

Sales Associate

West Marine
03.2011 - 05.2013
  • Number one sales associate for two years exceeding quote 12-15 %
  • Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
  • Educated clients on current promotional offerings and products using persuasive selling tactics.
  • Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
  • Built relationships with customers to encourage repeat business.
  • Managed returns, exchanges, and refunds in accordance with store policy.

Education

Bachelor of Science - Business Economics

University of South Dakota
Vermillion, SD
06.2018

Associate of Arts - Associates

Florida State College At Jacksonville
Jacksonville, FL
04.2016

Skills

  • KPI Tracking
  • Project Planning
  • Product Strategy
  • Product Lifecycle Management
  • Teamwork and Collaboration
  • Timeline Management
  • Business Development
  • A/B Testing

Timeline

Product Manager

West Marine
03.2018 - Current

Sales Manager

West Marine
05.2013 - 03.2018

Sales Associate

West Marine
03.2011 - 05.2013

Bachelor of Science - Business Economics

University of South Dakota

Associate of Arts - Associates

Florida State College At Jacksonville

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Patrick Fern