Patrick Hernandez
Hollywood,FL
Summary
Dynamic marketing professional with experience at Universal Music Corp, excelling in digital marketing and campaign execution. Proven ability to enhance artist engagement through strategic content creation and analytics. Skilled in time management and relationship building, driving impactful promotional initiatives that optimize ROI and elevate brand presence across multiple platforms.
Overview
4
4
years of professional experience
Work History
Marketing Associate
Universal Music Corp
Miami, FL
03.2024 - Current
- Supported the planning and execution of marketing campaigns for artists, album releases, and label initiatives across digital and traditional channels
- Collaborated with A&R, creative, and digital teams to align promotional strategies with artist branding and fan engagement goals
- Coordinated content creation and distribution for social media, email newsletters, and streaming platforms (Spotify, Apple Music, YouTube, etc.)
Marketing Associate
Chosen Few Emerald Ent
Miami, FL
10.2021 - 04.2024
- Assisted in organizing release events, listening parties, and promotional appearances
- Managed timelines, marketing assets, and promotional calendars for multiple artist campaigns simultaneously
- Helped maintain label’s digital presence, updating artist pages, tour dates, and promotional banners
- Contributed to reporting on campaign effectiveness and ROI, providing actionable insights to optimize future efforts
Education
McArthur High School
Hollywood, FL06.2020
Skills
- Time management
- Market analysis
- Digital marketing
- Analytics and SEO
- Marketing campaign development
- Campaign execution
- Google analytics
- Social media marketing
- Sales expertise
- Podcast promotion
- Conversion optimization
- Media relations
- Social media engagement
- Project management
- Influencer marketing
- Scheduling
- Team leadership
- Relationship building
Languages
Spanish
Native or Bilingual
Timeline
Marketing Associate
Universal Music Corp
03.2024 - Current
Marketing Associate
Chosen Few Emerald Ent
10.2021 - 04.2024
McArthur High School