Patrick Luper
5012 Victor St. Dallas,TX
Summary
Enterprise SEO leader with 10+ years of experience in digital marketing and scaling SEO strategies across both single and multi-location brands. Proven expertise managing large-scale website portfolios, leading international teams, optimizing technical SEO performance, and building scalable operational workflows that improve consistency, visibility, and digital growth.
Overview
11
11
years of professional experience
Work History
SEO Manager
MB2 Dental
Carrollton, TX
01.2023 - Current
- Direct enterprise SEO operations across a portfolio of 450+ websites supporting practices within the Dental Partnership Organization.
- Lead full lifecycle execution of website initiatives including SEO optimization, new site launches, website migrations, technical implementation, and post-launch performance support.
- Manage international SEO and website project operations through a layered offshore management structure consisting of roughly 10 managers and their supporting production teams.
- Build and maintain standardized Asana workflows that improve project visibility, execution consistency, and collaboration across distributed teams.
- Partner cross-functionally with developers, paid media, marketing, operations leaders, and office stakeholders to align SEO priorities with business needs.
- Implement technical SEO best practices related to indexing, metadata optimization, internal linking, crawlability, site structure, redirects, and search visibility.
- Coordinate SEO strategy across hundreds of localized markets while balancing individualized brand consistency with regional market needs.
- Support content optimization through keyword research, competitive analysis, search intent alignment, and on-page recommendations.
- Monitor search performance, industry trends, and algorithm changes to refine SEO strategy and operational processes.
- Collaborate with paid media and broader digital marketing stakeholders to align organic search strategy with acquisition goals.
Senior Marketing Strategist
Runner Agency
Dallas, TX
07.2022 - 01.2023
- Developed comprehensive marketing strategies aligned with client goals.
- Conducted market research to identify trends and consumer insights, informing strategic marketing decisions.
- Managed social media channels to enhance brand engagement and visibility.
- Designed and executed email marketing campaigns targeting segmented client distribution lists.
- Presented marketing plans and updates to clients for feedback and adjustments.
- Managed digital media presence including email campaigns, social media posts, search engine optimization.
- Collaborated with internal teams on creative projects such as website design, marketing deliverables, copywriting.
- Monitored key performance indicators like website traffic and conversion rates, assessing campaign effectiveness.
- Performed market research using various Google tools.
- Designed promotional materials such as flyers, brochures, banners and other collateral for print or online advertising.
- Organized webinars to generate leads and foster relationships with potential customers.
- Worked closely with clients to determine appropriate marketing offerings and strategies for business needs.
- Collaborated with other departments to coordinate strategic marketing activities.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts (such as guides to using analytics or search platforms).
Digital Marketing Manager
MB2 Dental
Carrollton, TX
04.2021 - 07.2022
- Instrumental in building and scaling the overseas team, creating operational procedures and project workflows that supported efficient execution of ads and website initiatives.
- Built and maintained standardized Asana workflows for website and digital advertising projects, enhancing team efficiency through adaptable processes aligned with trends and business requirements.
- Analyzed web traffic data to optimize online advertising efforts and user experience.
- Oversaw SEO initiatives to improve organic search rankings and website traffic.
- Trained team members on best practices in digital marketing techniques and tools.
- Conducted keyword research to identify new opportunities in organic search results.
- Maintained up-to-date knowledge of industry trends and emerging technologies in digital marketing space.
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Optimized web pages for higher search engine rankings using SEO techniques.
- Created content for websites and blogs to engage customers with the brand.
- Analyzed data from Google Analytics, Google Ads, and other sources to track performance of campaigns.
- Coordinated efforts between creative team members such as graphic designers or developers.
- Directed social media and digital marketing strategy and initiatives to promote brand building, patient retention and revenue-focused activities.
- Attended conferences, workshops or events related to digital marketing topics.
- Managed search engine accounts for clients and implemented multiple marketing services across platforms while growing dental partner accounts.
- Negotiated contracts with vendors for enterprise search and lead nurturing services.
- Designed landing pages that convert visitors into leads or sales.
- Improved short- and long-term digital marketing strategies.
- Ensured compliance with applicable laws relating to digital advertising practices.
- Implemented tracking codes on websites to measure success of campaigns in real-time.
- Conducted market research to identify target audiences and develop effective messaging strategies.
- Supervised creation of marketing materials and collateral.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
Marketing Supervisor
DuraChoice/DirectMaterial
Irving, TX
05.2018 - 04.2021
- Developed targeted marketing strategies that increased brand visibility and audience engagement.
- Managed social media campaigns to foster community interaction and growth.
- Coordinated cross-functional teams to align marketing efforts with business goals.
- Supervised content creation for digital platforms, ensuring alignment with brand guidelines and enhancing audience experience.
- Trained and mentored junior marketing staff on best practices and tools.
- Collaborated with sales teams to create promotional materials that drive conversions.
- Created and optimized content for websites, emails, blogs, and press releases to strengthen brand messaging and drive audience interaction.
- Supervised a team of marketing professionals in the development of projects.
- Provided guidance on strategy implementation for online advertising campaigns.
- Developed comprehensive plans to reach desired target audiences through various channels.
- Collaborated with graphic designers in the creation of visuals used in print and digital advertising.
- Created and improved materials for marketing and branding strategies.
- Reviewed competitors' tactics and recommended changes accordingly.
- Monitored digital channels including website analytics and social media platforms.
- Interviewed and hired talented individuals to add value to marketing team.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
Web Consultant
Dex Media/Thryv
Grapevine, Texas
09.2015 - 05.2018
- Designed user-friendly websites for diverse client needs at Dex Media.
- Implemented SEO best practices to improve website visibility and search engine ranking.
- Advised clients on digital marketing strategies to enhance online presence.
- Assisted clients in developing engaging content for their websites.
- Conducted website testing across multiple browsers and devices to ensure compatibility and responsiveness.
- Collaborated with cross-functional teams to enhance project delivery efficiency.
- Collaborated with other developers to create custom solutions for clients' needs.
- Oversaw client onboarding processes to facilitate smooth transitions to new platforms.
- Gathered and translated client requirements into actionable product stories.
Education
Marketing
Blinn College
Bryan, TXMarketing
Tarrant County College
Fort Worth, TXSkills
- Enterprise SEO strategy
- Technical SEO and site health
- Single and Multi-location local SEO
- Website migrations and launches
- Content-driven SEO strategy
- Keyword research and SERP analysis
- SEO auditing and reporting
- Google Analytics
- Google Search Console
- Ahrefs and SEMrush
- Asana workflow management
- Stakeholder collaboration
- International team management
- Organic and paid search alignment
Timeline
SEO Manager
MB2 Dental
01.2023 - Current
Senior Marketing Strategist
Runner Agency
07.2022 - 01.2023
Digital Marketing Manager
MB2 Dental
04.2021 - 07.2022
Marketing Supervisor
DuraChoice/DirectMaterial
05.2018 - 04.2021
Web Consultant
Dex Media/Thryv
09.2015 - 05.2018
Marketing
Blinn College
Marketing
Tarrant County College