Summary
Overview
Work History
Education
Skills
LNGG
Timeline
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Mauricio Julio Urbizo Vargas

Mexico

Summary

Marketing Specialist and SEO strategist with 5+ years of experience boosting performance in LATAM and U.S. Markets. Expertise in SEO, content strategy, and project execution. Proven track record of aligning SEO with business goals and optimizing for LLMs and local search. Proficient in GA4, Google Tag Manager, Search Console, Looker Studio, and SEMrush.

Overview

4
4
years of professional experience

Work History

SEO Manager

The Palace Company
08.2021 - 08.2025
  • Executed SEO strategies across multiple markets, resulting in a 35% increase in organic traffic, driving higher revenue and lead generation for the company.
  • Enhanced content following E-E-A-T principles and optimized for Large Language Models (LLMs), Geographic SEO (GEO), and Answer Engine Optimization (AEO), achieving a 40% boost in brand visibility.
  • Managed and optimized content for Google Help Center and Google My Business, improving local search presence and user engagement.
  • Conducted comprehensive technical SEO audits, implemented improvements, and developed user experience (UX) strategies to enhance site performance and crawlability.
  • Generated detailed performance reports and actionable insights using Google Analytics 4 (GA4), Looker Studio, and Google Search Console.
  • Strengthened traditional SEO efforts through on-page and off-page optimization, including strategic link building, resulting in enhanced domain authority and brand reputation.
  • Collaborated on the implementation of over 100 schema markups, increasing search relevancy and driving more than a 50% increase in qualified traffic.
  • Lead and optimized multiple branded and non-branded campaigns to improve visibility and search rankings across diverse search engine results pages (SERPs).

Marketing Specialist

Webrand
04.2021 - 08.2021
  • Led digital performance strategies to increase visibility, traffic, and conversions across multiple platforms.
  • Developed and executed comprehensive SEO strategies (on-page and off-page) to improve organic search rankings and increase qualified traffic on SERPs.
  • Managed and optimized SEM campaigns (Google Ads, Facebook Ads) to maximize ROI and meet KPIs such as CTR, CPC, and conversion rate.
  • Conducted keyword research, technical audits, and competitor analysis to identify growth opportunities and ensure best practices.
  • Directed cross-functional projects involving website redesign, UX optimization, and landing page development aligned with SEO/SEM goals.
  • Collaborated with designers, developers, and content creators to deliver integrated web solutions and campaign assets.
  • Provided detailed performance reports and insights to stakeholders to guide strategic decisions and continuous improvement.

Education

Bachelor’s Degree - Science and Techniques of Communication

UNID
Puebla
01.2015

Skills

  • SEO Strategy: On-page, off-page, technical SEO, AEO, LLM optimization
  • Auditing Tools: Conductor, SEMrush, Ahrefs
  • Keyword Research & Content: Google Keyword Planner, E-E-A-T content strategy
  • Analytics: Google Analytics 4 (GA4), Search Console, Looker Studio, GTM
  • Conversion Tracking: Event tracking, call tracking, rank monitoring
  • CMS: WordPress, Shopify, Strapi 4
  • E-commerce SEO: Amazon, Mercado Libre
  • Local SEO: Google My Business, Bing Business, Apple Connect
  • Off-page optimization
  • Google search console
  • SEO reporting
  • Backlink analysis
  • E-commerce SEO
  • HTML and CSS
  • Structured data

LNGG

Languages: Spanish (native), English (Upper-Intermediate)

Timeline

SEO Manager

The Palace Company
08.2021 - 08.2025

Marketing Specialist

Webrand
04.2021 - 08.2021

Bachelor’s Degree - Science and Techniques of Communication

UNID

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Mauricio Julio Urbizo Vargas