Patrick M. Houston
Anaheim,California
Summary
Highly collaborative marketing professional with over 15 years of experience driving brand visibility and patient engagement for complex health systems. Proven track record aligning marketing campaigns to organizational objectives through cross-functional teamwork and data-informed strategies.
Overview
19
19
years of professional experience
Work History
Marketing Manager
UCI Health
Lakewood, CA
03.2024 - Current
- Brand Strategy: Contributed to integrated marketing initiatives that drove a 25% relative increase in market awareness (NRC Health) and moved the facility into the Top 3 consumer target tier, trending toward a No. 2 market ranking for FY25."
That removes one full bullet instantly. - Brand Transition: Led the end-to-end brand transition from Tenet to UCI Health at the Lakewood campus, including signage replacement, collateral updates, and clinical asset changes to ensure full brand compliance.
- Epic EHR Launch: Served as the lead marketing communications contact for the Epic EHR Go-Live, developing and distributing all internal readiness messaging and patient-facing materials for the Lakewood campus.
Marketing Manager
Tenet Health Pacific Coast l Lakewood
Lakewood
07.2016 - 03.2024
- Optimized multi-channel paid search strategies, achieving 53% year-over-year increase in ER check-in leads and generating 714 conversions in 2023.
- Managed external advertising agencies and production teams to produce high-quality assets.
- Secured 82% of qualified leads through digital channels, surpassing industry benchmarks for orthopedics.
- Community Health Outreach: Led partnerships with OneLegacy and public health organizations to deliver CPR and stroke education events throughout the Lakewood community, increasing UCI Health brand visibility in underserved markets.
Business Development Manager
Lakewood Regional Medical Center
Lakewood
03.2007 - 02.2016
- Developed and executed community outreach and physician relationship strategies to drive service line growth and increase patient acquisition across the Lakewood market.
- Managed B2B marketing initiatives and referral network development, building long-term partnerships with referring physicians, community organizations, and regional healthcare partners.
Education
Bachelor of Science - Organizational Management
University of La Verne
La Verne, CASkills
- Performance Analytics
- CRM
- Strategic planning
- Workfront
- Cross-functional collaboration
- NRC Health
Affiliations
Toastmasters International, VP of Education, 01/01/22, Present.
Timeline
Marketing Manager
UCI Health
03.2024 - Current
Marketing Manager
Tenet Health Pacific Coast l Lakewood
07.2016 - 03.2024
Business Development Manager
Lakewood Regional Medical Center
03.2007 - 02.2016
Bachelor of Science - Organizational Management
University of La Verne