Ashlyn Ellis
Rosedale
Summary
Results-oriented marketing leader with 9 years of experience in driving multi-market growth and brand expansion. Led cross-functional teams to optimize marketing spend, scale campaigns, and successfully launch new markets. Expertise includes integrated marketing, partnership development, performance analytics, and digital acquisition, effectively leveraging data-driven insights to enhance revenue growth and market penetration.
Overview
9
9
years of professional experience
Work History
Regional Marketing Manager
Window Nation
01.2025 - Current
- Lead marketing strategy and performance across 17 markets, operating as a market-level business leader responsible for growth, budget allocation, campaign execution, and performance optimization.
- Direct cross-functional collaboration between digital, media, creative, and local marketing teams to execute integrated multi-channel campaigns.
- Develop and implement upper-funnel awareness initiatives including TV, radio, brand partnerships, and regional advertising strategies.
- Analyze market performance using Power BI dashboards and marketing analytics to optimize spend, improve campaign efficiency, and drive market health.
- Spearheaded the launch of five large-scale markets, including Michigan and New York, overseeing strategy, budgeting, and go-to-market execution.
- Established pre-branding investment strategies and launch performance benchmarks, achieving 2.0+ ROAS within the first month of launch.
- Built strategic partnerships, including collaborations with organizations such as MLB, to increase visibility and customer acquisition.
- Continuously identify scalable growth initiatives and operational improvements across regional marketing functions.
- Achieved 3.0+ ROAS within the first 30 days of new market launches.
Marketing Manager
Chesapeake Electric
02.2023 - 03.2025
- Developed and executed integrated marketing plans aligned with organizational growth goals and brand positioning.
- Led brand awareness, lead generation, and customer acquisition initiatives across digital and traditional channels.
- Managed PPC campaigns, digital advertising, and performance marketing efforts to support sales growth.
- Analyzed consumer insights, market trends, and campaign performance data to optimize marketing strategies and improve conversion outcomes.
- Oversaw end-to-end execution of marketing campaigns while coordinating cross-functional collaboration between leadership, vendors, and external partners.
- Built comprehensive reporting dashboards and formal campaign proposals with actionable recommendations.
- Managed marketing budgets, vendor relationships, and ongoing spend optimization.
- Directed social media, content creation, publicity, and event marketing initiatives to expand market share and strengthen brand visibility.
Marketing Manager
Fransmart
02.2021 - 02.2023
- Led B2B marketing strategy across franchise portfolios, aligning marketing execution with broader brand and expansion goals.
- Managed full-funnel email marketing and digital campaigns from lead generation through deal conversion.
- Developed and optimized lead referral programs to drive pipeline growth and engagement.
- Oversaw website strategy, social media management, content calendars, online reputation management, and digital brand presence.
- Partnered with franchise marketing and PR teams to align messaging and support community engagement initiatives.
- Coordinated events, brand activations, and field marketing efforts to support business development and customer acquisition.
- Supported onboarding of new franchise brands by providing strategic marketing guidance, tools, and advisory support.
Data & Marketing Coordinator
For Our Future
10.2020 - 01.2021
- Managed reporting data and marketing analytics using Excel to support campaign operations and strategic planning.
- Designed internal marketing and communication materials using Adobe InDesign.
- Developed program reporting systems to improve future campaign planning and performance evaluation.
IT Resource Manager
Signature Consultants
01.2020 - 09.2020
- Partnered with Fortune 500 clients to support staffing, recruiting, and workforce planning initiatives.
- Managed candidate sourcing, interviewing, placement coordination, and contract negotiations.
- Collaborated with account managers to align recruiting strategy with client business needs.
Marketing Specialist
LNP Media Group, Inc.
12.2017 - 01.2020
- Managed email marketing campaigns using automated tools and lifecycle strategies to enhance audience engagement.
- Developed print and digital advertising content to support audience growth and circulation initiatives.
- Executed multi-channel direct mail campaigns and social media marketing strategies across Facebook, Instagram, and Twitter.
- Increased consumer engagement through event coordination, loyalty initiatives, and community-focused campaigns.
- Produced daily marketing analytics reports to inform leadership decisions and optimize marketing strategies.
Education
Master of Business Administration -
Liberty University
Lynchburg, VA06-2026
Bachelor of Science - Marketing
Millersville University
Millersville, PASkills
- Integrated Marketing Strategy
- Regional Marketing Leadership
- Go-to-Market Planning
- Market Expansion
- Brand Growth
- Multi-Market Marketing
- Digital Marketing
- Paid Media Strategy
- Lead Generation
- Funnel Optimization
- Team leadership
- Affiliate Marketing
- Event Marketing
- Performance analysis
- Power BI
- Content Strategy
- Performance Analytics
- Analytics
- Google Analytics
- Power BI Reporting
- Reporting
- Performance Reporting
- Dashboard Development
- Lifecycle management
- ROI Optimization
- ROI Analysis
- Community outreach
- Local Outreach
- WordPress management
- Marketing tools
- Marketing Automation
- Community Engagement
- Grassroots Marketing
- Graphic Design
- WordPress
- Marketing Platforms
- Creative Tools
- Adobe Creative Suite
- Adobe InDesign
- Adobe Premiere Pro
- Performance metrics
- Dashboard design
- ROI Analysis
Websites
Technical Skills
HubSpot, Google Analytics, Power BI, WordPress, PPC, SEO, Email Marketing, Marketing Automation, Social Media Advertising, Adobe InDesign, Premiere Pro, Adobe Creative Suite, Excel, Performance Reporting, Dashboard Development, ROI Analysis
Timeline
Regional Marketing Manager
Window Nation
01.2025 - Current
Marketing Manager
Chesapeake Electric
02.2023 - 03.2025
Marketing Manager
Fransmart
02.2021 - 02.2023
Data & Marketing Coordinator
For Our Future
10.2020 - 01.2021
IT Resource Manager
Signature Consultants
01.2020 - 09.2020
Marketing Specialist
LNP Media Group, Inc.
12.2017 - 01.2020
Master of Business Administration -
Liberty University
Bachelor of Science - Marketing
Millersville University