Patrick Silver
Communications & Community Outreach Specialist
Manchester,CT
Summary
Highly driven & dedicated municipal Communications professional offering 10 years of experience within various administrative and communications positions. Aiming to leverage valuable experience providing positive community contributions to engage and inform community members. Personable and driven with passion for perpetuating the values of integrity, passion, parternship, responsiveness, and innovation. Advanced understanding of marketing, organizational and service principles. Excellent communication and planning abilities. Extremely passionate about working in local government.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work History
Communications and Community Outreach Specialist
Town Of Windsor
Windsor, CT
09.2020 - Current
- Create social media content, maintain a social media schedule, and report on all social media platform analytics for the Town of Windsor's official pages and all Windsor Recreation pages (4 divisions).
- Gather information from all town departments and external organizations to organize, format, and produce a seasonal forty page town magazine.
- Gather information and create a bi-weekly email newsletter showcasing all upcoming recreation programs and events for all ages.
- Gather information and manage Windsor's E-Direct email subscription line, sending updates and news on town info and events 1-2 times per week.
- Assist IT with web development, maintaining our entire Recreation website as well as select other pages using WordPress.
- Write scripts, film, edit, and produce a multitude of PSA videos each year tackling relevant issues using high-end camera equipment and Adobe software.
- Support all town departments with graphic design, print materials, photography, videography, copywriting, etc using Adobe software and/or Canva.
- Implemented and am the project lead for our ZenCity partnership, providing state-of-the-art real-time data on all of our social media platforms. We use this data to help make informed, smart decisions on social media based on the sentiment of our followers.
- Work in partnership with the Town Manager's Office to align strategic goals depending on town needs.
- Created, designed, and implemented a branding campaign around American Rescue Plan Act monies to ensure Windsor residents are aware of how our town is spending $8.5 million from ARPA. (Website, graphic, photo, video, etc).
Community Outreach Coordinator
Town Of Windsor
Windsor, CT
01.2019 - 01.2020
- Hired as a joint communications position between the Information Services Department and the Recreation & Leisure Services Department.
- Primarily responsible for managing all Town Of Windsor social media accounts, content creation/graphic design, videography/video production, website maintenance, email communication, and print operations.
- Project lead on the department rebrand working with a national design firm to increase brand image awareness.
- Increased the Town of Windsor’s average engagement rating on Facebook by 378% (01/20 – 12/20) through engaging and consistent content.
- Recreation and Leisure Services Department revenue increased by 18% in 2019 as an indirect correlation to new marketing and social media engagement.
- Created new online system for residents to sign up for Recreation Newsletter than increased emails sign-ups by 15% in just over a year.
- Developed a department wide project tracker and content calendar using Airtable to manage all marketing tasks/content across all divisions.
- Collaborated with our IT department to completely overhaul the recreation website and create a live and up-to-date program listing, a new homepage, and a new facilities/locations listing which has contributed to tremendous page growth.
Administrative Assistant
Town of
Windsor, CT
01.2018 - 01.2019
- Worked with the Director of Recreation on multiple special projects including the implementation of a fitness trail and restructuring swim lessons time slots to increase fill rates based on previous year’s data.
- Implemented a partnership with Ed2Go, an online learning catalog, bringing easily accessible and low-cost online education to our community while bolstering revenue for the department.
- Handled basic office tasks such as customer serivce, writing reports, answering the phone, conducting registrations, etc.
- Fulfilled all admin tasks for the Director of Recreation.
Summer Camp Director/Director of Special Programs
Town Of Windsor
Windsor, CT
05.2013 - 08.2018
- Summer Camp Director for a day camp operating with over 250 children and roughly 35 staff members.
- Developed multiple policies, procedures, and new programs that helped reach a 99% customer satisfaction rate in my final year including a much more strict and engaging schedule for staff.
- Worked with multiple at risk teenage youth in a daily after school program that revolved around service learning, community service, and town based volunteer projects.
- Maintained fun, learning-focused atmosphere by smoothly handling conflicts and developing culture centered around collaboration and personal responsibility.
- Supervised camper and team safety by issuing clear directives for ideal behaviors and required monitoring strategies.
Education
Bachelor’s Degree - Communications
Southern New Hampshire University
Hooksett, NH 01.2021 - Current
Associate’s Degree - Liberal Arts & Sciences
Manchester Community College
Manchester, CT 09.2014 - 05.2016
High School Diploma -
Manchester High School
Manchester, CT 09.2009 - 05.2013
Skills
Presentation skills
Affiliations
City-County Communications and Marketing Association Annual Conference (3CMA) 2019 - Present (Annually entering work into the Savvy awards competition.)
Connecticut Recreation & Parks Association (CRPA) 2016 - Present City-County Communications & Marketing Association (3CMA) 2019 - Present
Accomplishments
- Placed top 3 in the 3CMA Savvy national awards competition for a internal video message encouraging employees to take our employee engagement survey.
Timeline
Bachelor’s Degree - Communications
Southern New Hampshire University
01.2021 - Current
Communications and Community Outreach Specialist
Town Of Windsor
09.2020 - Current
Community Outreach Coordinator
Town Of Windsor
01.2019 - 01.2020
Administrative Assistant
Town of
01.2018 - 01.2019
Associate’s Degree - Liberal Arts & Sciences
Manchester Community College
09.2014 - 05.2016
Summer Camp Director/Director of Special Programs
Town Of Windsor
05.2013 - 08.2018
High School Diploma -
Manchester High School
09.2009 - 05.2013
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