PATRIZHA CRUZ
Anastasia Beverly Hills
Winnetka,United States
14
years of professional experience
Results-driven Sr. Marketplace Manager with 7 years of experience enhancing growth across Amazon marketplaces in the US, CA, UK, and DE. Specializes in marketplace strategy, paid media optimization, and inventory forecasting. Delivers revenue growth and improved conversion rates through data-driven insights while fostering collaboration for operational efficiency and brand consistency.
Work History
Sr. Manager of Marketplace
5 Months- Full-Funnel Amazon Management: Oversee the end-to-end lifecycle of products on Amazon, from new product launches to legacy items.
- Listing & Content Optimization: Manage and optimize high-volume listings across multiple regions, ensuring best-in-class A+ content, SEO-driven titles/bullets, and brand-aligned imagery.
- Advertising & ROI: Identify opportunities to maximize ROI on ad spend. Consistently "test and learn" to improve conversion, traffic, and ROAS.
- Inventory & Operations: Forecast and manage product transfers/orders based on marketplace velocity. Work closely with cross functional teams to optimize stock levels and identify cost-saving measures.
- Advertising & ROI: Identified opportunities to maximize ROI on ad spend, consistently testing and learning to enhance conversion, traffic, and ROAS.
- Agency & Vendor Leadership: Lead external agencies and vendors by defining clear growth strategies, setting performance benchmarks, and ensuring high-quality execution of paid media and SEO plans.
- Performance Analytics: Owned weekly and monthly reporting of business KPIs, delivering data-led insights to Executive Director that clarified performance trends and highlighted risks/opportunities.
- Cross-Functional Collaboration: Collaborated with Customer Service, Sales, and Education to ensure seamless ABH brand experience.
- Attended in-office meetings for strategic planning and team alignment.
Manager, Global Online Marketplace
3 Years 7 Months- Led and managed Amazon strategy focused on growth, overseeing marketing strategy, promotionality, and paid media execution
- Lead vendors by collaborating and defining growth strategy and seeing through execution of plan
- Managed existing and new product listings on multiple marketplaces, including Amazon US, UK, and CA, and performed listing optimizations.
- Proactively identify opportunities and implement strategies to improve customer experience
- Manage existing and new product listings on multiple Marketplaces (e.g., Amazon US, UK, CA etc.) and perform any listing optimizations as needed
- Assess and implement tested best practice strategies to meet and exceed all performance objectives (i.e. sales, sell-through, conversion, traffic, engagement, etc.)
- Manage and track marketplace metrics and develop analytical reports
- Monitor and report on marketplace performance metrics, sales, competitive listings, and pricing
- Work closely with FBA to find cost saving measures
- Work cross functionally with Customer Service, Sales and Education to ensure that brand presence is consistent between marketplaces
- Monitored and reported on marketplace metrics, including sales performance, competitive listings, and pricing trends
- Provide weekly and monthly reporting of business performance KPI’s
- Keep current knowledge of online trends
Global Marketplace Analyst
3 Years 9 Months- Manage existing and new product listings on multiple Marketplaces (e.g., Amazon US, UK, CA etc.)
- Manage and track marketplace metrics and develop analytical reports
- Tracked marketplace metrics and developed analytical reports to inform strategic decisions
- Monitored and reported on performance metrics, sales, competitive listings, and pricing to enhance market positioning
- Assess and implement tested best practice strategies to meet and exceed all performance objectives (i.e. sales, sell-through, conversion, traffic, engagement, etc.)
- Forecast and place product transfer orders based on marketplace inventory
- Identified and tested opportunities to maximize ROI on spend, driving continuous improvement in results
- Work cross functionally with Customer Service, Sales and Education to ensure that brand presence is consistent between marketplaces
- Proactively identify operational problems, suggest solutions, and independently resolve issues.
- Keep current knowledge of online trends
- Provide weekly reporting and analysis of sales, KPIs of all sales channels
Replenishment Buyer & Resolution Specialist
1 Year 8 Months- Analyzes order review files to determine the replenishment needs of the distribution center.
- Researched resources needed to resolve issues for Seller Central Support
- Coordinated with Director of Operations to assess need for multi-channel listing or recall
- Reported status of unresolved listing issues to Director of Operations weekly to ensure timely resolution
- Add listings as requested by FBA Processing clerk
- Insure that all items listed on FBA have a corresponding Amazon Item ID in NetSuite
- Create purchase orders and inventory transfers to move product to the correct FBA location as it is shipped
- Ensure that product is transferred from the dock to FBA at the correct cost
- Addressed shipping issues reported by Amazon, escalating to Warehouse Supervisor or disputing with Amazon as necessary
- Address all shipping issues reported by Amazon by either bringing them to the attention of the Warehouse Supervisor or by disputing the issue with Amazon
- Managed all functions of Amazon Seller Central, including creating listings and resolving issues.
- All aspects of Amazon Seller Central, including creating listings and addressing issues.
- Issue resolution through email, chat and phone conversations
- NetSuite ERP as it relates to FBA processing and inventory management
Administrative Assistant
4 MonthsAssistant Manager
1 Year 11 MonthsDepartment Manager
3 Years 2 MonthsEducation
Bachelor's degree - Computer Information System
High School Diploma
Skills
Marketplace management
Listing optimization
Advertising management
Inventory & Operations Management
Performance analytics
Data analysis
Growth strategy
Strategic planning
Cross-functional collaboration
Problem solving
Customer experience
Operations management
Cross-functional team coordination
Timeline
Sr. Manager of Marketplace
Anastasia Beverly Hills
03.2026 - CurrentRead More
Manager, Global Online Marketplace
Anastasia Beverly Hills
01.2023 - CurrentRead More
Global Marketplace Analyst
Anastasia Beverly Hills
05.2019 - 02.2023Read More
Replenishment Buyer & Resolution Specialist
Beauty Collection
09.2017 - 05.2019Read More
Administrative Assistant
Complete Care Medical Supply
04.2017 - 08.2017Read More
Assistant Manager
Panda Express Chinese Rest
05.2015 - 04.2017Read More
Department Manager
McDonald's
03.2012 - 05.2015Read More
Reseda Senior High School
High School Diploma
Read More
DeVry University
Bachelor's degree from Computer Information System
Read More