Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Patrizia M Furgiuele

Rochester,NY

Summary

Wine professional with a record of success in sales in New York, consistently meeting and exceeding profit goals. With strong customer relationships and ability to maintain client loyalty and interest. Educated consultant and personable negotiator who excels at cultivating business partnerships. Dedicated wine and food enthusiast, committed to wine education and personal development.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Territory Manager

Winebow Imports
10.2019 - Current
  • Responsible for the sales of all European Wine & Spirits imported directly by Winebow, from France, Italy, Spain, Portugal, Greece, Austria & Scotland
  • Work with a sales staff of 30 sales reps spanning Upstate New York, to motivate & focus on our products for successful distribution
  • Host wine dinners, in store tasting, seminars, sales meetings, plan and execute large and small scale trade tastings
  • Meet regularly with key buyers in the off premise and on premise segments
  • Regularly host high profile winery owners & winemakers in the market
  • Executed strategic plans to maximize distribution of sales, through quarterly programming and sales directives set by State/Regional Import Sales Manager
  • Provided data and analysis to sales reps to assist in tracking sales objectives and identify new opportunities
  • Provided brand training to sales force through presentations and marketing materials
  • Provide educational materials, program updates & press to sales reps and customers
  • Plan large trade events with local organizations to showcase our products
  • Conduct monthly sales meetings with sales managers to discuss focus brands and sales incentive programs
  • Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
  • Established successful account relationships by building rapport and maintaining consistent communication.

Sales Representative

Winebow
08.2001 - 09.2019
  • Responsible for over 100 on and off premise A & B accounts, representing a variety of clientele: sommeliers, restaurant owners, beverage directors, chef/owners, retail store proprietors and chain regional managers
  • Representing the entire Winebow portfolio of international wine & spirits
  • Increase sales year over year, meeting both dollar & case goals
  • Conduct regular staff trainings, host wine dinners, winemaker dinners and in store tastings
  • Attend all education courses provided internally at Winebow
  • Work in the Manhattan market regularly with suppliers, winemakers, winery owners and distillers from all the world
  • Recipient of sales incentives trips for furthering education, knowledge & experience
  • Created and strengthened loyal clientele

Membership Director/Events Coordinator, Volunteer

Women for WineSense
01.2005 - 01.2007
  • Assisted NYC Chapter President to coordinate monthly wine events; securing a speaker, event space, and wine contributions
  • Managed membership and recruit new members
  • Manage email blasts for each event and managed RSVP’s and attendance at each event

Education

BS in Fine and Studio Arts -

State University of NY At New Paltz
05.1996

Skills

  • Strong knowledge of wine regions
  • Excellent proficiency in wine varietals
  • Highly motivated, independent worker
  • Relationship Building
  • Meeting Sales Goals
  • Building Customer Loyalty
  • Attention to Detail
  • Excellent Written and Verbal Communication
  • Public Speaking
  • Strong Communication and Interpersonal Skills
  • Goal-Driven

Certification

WSET Level 1

American Sommelier Association - Viticulture/Vinification Certificate

Sales Rep of the Year 2005 and 2013



Languages

Italian
Native or Bilingual

Timeline

Territory Manager

Winebow Imports
10.2019 - Current

Membership Director/Events Coordinator, Volunteer

Women for WineSense
01.2005 - 01.2007

Sales Representative

Winebow
08.2001 - 09.2019

BS in Fine and Studio Arts -

State University of NY At New Paltz

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Patrizia M Furgiuele