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Patten Neal
Murfreesboro,TN
Summary
Professional category management and business intelligence expert dedicated to driving strategic initiatives. Proven track record in leveraging data analytics and consumer insights to make informed business decisions. Focused on team collaboration and achieving results, adaptable to shifting market demands. Proficient in analytical and creative thinking.
Overview
10
10
years of professional experience
Work History
Associate Category Manager
CA Fortune
09.2021 - Current
- Supported 20+ different brands across various categories to understand and utilize category and consumer insights to make strategic business decisions and drive growth.
- Developed selling presentations for brands to review with retail business partners to achieve internal business objectives
- Mentored junior team members in category management best practices to support their professional growth within the organization.
- Identified and reported key performance indicators to define successful category management.
- Conducted thorough market research, identifying new opportunities for expanding product offerings.
Business Intelligence Analyst
Velocity Snack Brands
06.2020 - 09.2021
- Worked closely with various departments, such as marketing and sales, to provide valuable data insights on projects such as product innovation, SKU prioritization and rationalization, and competitive deep dive analyses
- Utilized Tableau proficiency to create executive dashboards and compelling data visualizations for use in both monthly business performance updates and sales presentations to retailers
- Created and presented the Business Intelligence section of the quarterly company performance review to the Board of Directors each quarter
Category Manager
Ancient Nutrition
12.2019 - 04.2020
- Analyzed market trends from various sources such as IRI/SPINS, panel data, and customer POS data to cultivate insights and help the company make strategic business decisions
- Partnered with the sales and marketing departments to create data based selling decks for key retailer meetings
- Was a significant contributor of in-depth category and business reviews presented to varying audiences such as company founders, executive team, and the Board of Directors
Product Manager
Argent Australia
01.2018 - 09.2019
- Managed regular CRM maintenance and auditing
- Collaborated on product group planning, including introducing new products to market and conducting monthly sales reviews
- Performed ongoing project margin evaluations to ensure profitability
Merchandise Planning Manager
Dollar General Corporation
09.2014 - 09.2017
- Managed fiscal sales, receipt, margin, and inventory planning for three assigned divisions
- Conducted regular meetings with the merchandising and supply chain departments to communicate any opportunities or risks
- Assisted with all seasonal plans for assigned divisions by creating a total buy financial document for upper-level management approval
Education
Bachelor of Science - Business Management
University of Tennessee
Knoxville, TN05-2013
Skills
- Data-driven decision making
- Assortment optimization
- Consumer insights
- Sales performance analysis
- Data analysis
- Performance metrics
- Category innovation
- Problem-solving
- Attention to detail
- Customer relationship management
Interests
Timeline
Associate Category Manager
CA Fortune
09.2021 - Current
Business Intelligence Analyst
Velocity Snack Brands
06.2020 - 09.2021
Category Manager
Ancient Nutrition
12.2019 - 04.2020
Product Manager
Argent Australia
01.2018 - 09.2019
Merchandise Planning Manager
Dollar General Corporation
09.2014 - 09.2017
Bachelor of Science - Business Management
University of Tennessee
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