Paul Connors

• Spearheaded a transparent health & performance dashboard painting a product funnel for four data clean room products serving 100+ advertising clients and driving over $55 million in 2023 with projected growth to over $78 million in 2024.
• Boosted the user community for clean room products with a discussion board and help center serving over 300 unique, monthly users.
• Shifted the product guidance toward a user-outcome model.
• Expanded the collection of case studies used to demonstrate the value of clean room products.
• Created a central repository of user-voice collateral.
• Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.

• Developed processes and products to ensure that T-Mobile's network is always on, available, and compliant.
• Composed and evangelized a strategic execution framework of objectives & key results.
• Developed and launched 911-At-A-Glance Digital Signage.
• Designed and developed Control Lifecycle Visibility for a workflow view of regulatory compliance efforts among multiple teams.
• Created the Security Vital Signs model for basic and broad understanding of security health and subsequent actions.

Led the development of Launch Studio, the qualification platform (quality assurance to ensure device interoperability and compliance with Bluetooth standards) for all 40,000 Bluetooth member companies.

Led product development team for Mercent Retail platform. Mercent Retail provided retailers and brands with one integration to optimize performance for thousands of products across multiple online marketplace and shopping channels (such as Google, Amazon, and eBay).

Led development of Audience Insights, an addressable-audience segment creation platform for targeted advertising optimization. Audience Insights, a data management platform (DMP) was a predecessor to today's data clean rooms.