Paul Farnsworth

Content Strategy, Creation, and Performance.

• Concept, script, produce, film, and edit high-engagement, multi-platform short-form video content.
• Lead the company’s on-camera presence for press junkets, celebrity interviews, studio partnerships, brand activations, and national media opportunities.
• Design strategic content calendars tied to theatrical releases, trending formats, and platform-specific growth tactics.
• Similarly, lead out on internal content initiatives (training, leadership, culture, development, etc.).

Brand communications and messaging.

• Understand, shape, adopt, and adapt to ownership preferences and interests relative to the brand, identity, and reputation, then communicate the messaging out.
• Serve as the primary voice and strategic storyteller for a 100-year-old brand, across internal and external audiences.
• Work with other divisions to develop brand-elevating narratives, campaigns, and messaging that reinforce company values and foster guest loyalty.
• Write and deliver executive-level communications, keynote presentations, and company-wide initiatives that increase alignment and cultural cohesion.

Relations Governance.

• Act as a studio-facing liaison for film promotion, relationship building, and collaborative campaigns with major distributors and PR agencies.
• Conduct red carpet interviews, press junket conversations, and media-facing appearances representing the brand with professionalism, authenticity, and good humor.
• Concept and execute co-branded promotional assets with talent, studios, and partners to maximize reach and relevance.
• Serve as a liaison between managers and the corporate office, listening, mentoring, supporting, and lobbying for both parties' respective concerns.
• Develop, nurture, and maintain beneficial and friendly relationships with media entities across a dozen diverse markets.

Oversee community engagement and localized marketing initiatives.

• Develop and execute community-centric programs and nationwide experiential activations that drive local engagement and media coverage (stuff like STEMCinema, Variety collaborations, Pop It Forward, and charitable programs).
• Design scalable, hospitality- and culture-driven campaigns that increase guest and employee connection to the brand, and drive revenue.
• Partner with local markets to amplify outreach efforts, create goodwill, and increase earned media impact.

General Usefulness.

• Act as a key creative strategist, generating breakthrough ideas that drive press, virality, and competitive differentiation.
• Identify and capitalize on unconventional marketing channels, grassroots opportunities, and cultural moments to amplify awareness.
• Provide conceptual frameworks and strategic thought partnership at the executive level to influence brand direction.

• Developed and executed comprehensive PR strategies to enhance brand visibility and audience engagement.
• Managed media relations, securing coverage in regional and national outlets to promote company initiatives.
• Led crisis communication efforts, ensuring timely and effective responses during high-stakes situations.
• Collaborated with marketing teams to integrate PR campaigns with promotional activities and events.

• Developed and executed comprehensive public relations strategies to enhance brand visibility and reputation.
• Cultivated relationships with media personnel to secure positive coverage and manage press inquiries effectively.
• Directed crisis communication efforts, ensuring timely responses to mitigate potential negative impacts on brand image.
• Led sales, marketing, and planning and executing of promotional events that increased audience engagement and community involvement.