Paul Joo
Norristown,PA
Summary
Highly motivated and detail-oriented professional with 3+ years of experience in online evaluation and analysis seeking an Ads Quality Rater position at Welocalize. Proven ability to assess content relevance, accuracy, and quality using established criteria. Skilled in applying critical thinking and strong analytical skills to ensure optimal user experience and advertising effectiveness. Background includes experience in online ad evaluation, search engine result evaluation, and keyword matching for targeted ad placement.
Overview
10
10
years of professional experience
Work History
Day Trader
Self-Employed
01.2017 - Current
- Execute short term trades in stocks to capitalize on short-term market movements
- Conduct thorough technical and fundamental analysis to identify profitable trading opportunities
- Develop and implement risk management strategies to protect capital
- Monitor multiple financial markets and news sources in real-time.
Online PM Labeling Judge
Teemwork.ai
08.2023 - 10.2023
- Contributed to advertising keyword matching project
- Evaluated phrase match quality between user search queries and advertiser keywords for targeted ad placement
- Analyzed close variants, keyword nuances, and semantic relevance to determine match effectiveness
- Applied critical thinking to assess query-keyword pairs across diverse industries and contexts, ensuring optimal ad targeting and user experience.
Online Ad Evaluator
Teemwork.ai
08.2018 - 08.2020
- Evaluated user experience and ad relevance for search engine product advertisements
- Applied a structured rating system to assess ad quality, considering factors such as query intent match, product accuracy, and overall user satisfaction
- Utilized a 7-point scale ranging from 'Excellent' to 'Broken' to provide detailed feedback on ad performance and relevance
- Contributed to improving ad quality and user experience through human-driven evaluation processes
- Conducted comprehensive evaluations of search engine product advertisements to enhance user experience and ad relevance
- This role demonstrated strong analytical skills, attention to detail, and the ability to make nuanced judgments to improve digital advertising effectiveness.
Online Search Engine Evaluator
Isoftstone
03.2015 - 12.2016
- Evaluated search engine results for relevance, accuracy, and quality using a 5-point scale, considering product match, usefulness, and user intent
- Applied three-step evaluation process: understanding query intent, performing detailed result comparisons, and providing comprehensive ratings
- Utilized specialized annotation tools to provide detailed assessments, demonstrating strong analytical skills and attention to detail
- Provided feedback to improve search algorithms and user experience
- Conducted research on current events, trends, and cultural contexts
- Demonstrated strong attention to detail and critical thinking skills.
Education
Bachelor of Arts - Industrial Design
Carnegie Mellon University
Pittsburgh, PASkills
- Attention to Detail: Strong ability to assess content quality and relevance, ensuring optimal user experience and ad targeting
- Ad Evaluation: Experienced in evaluating ad relevance and quality through structured rating systems and keyword analysis
- Critical Thinking: Ability to apply critical thinking to analyze diverse query-keyword pairs and assess ad effectiveness
- Technical Proficiency: Familiar with specialized annotation tools for search engine evaluation
- Performance Tracking: Experienced in maintaining detailed records of trades and evaluations for optimization and reporting purposes
- Research Skills: Capable of conducting thorough research on current events, trends, and cultural contexts to inform evaluations
Timeline
Online PM Labeling Judge
Teemwork.ai
08.2023 - 10.2023
Online Ad Evaluator
Teemwork.ai
08.2018 - 08.2020
Day Trader
Self-Employed
01.2017 - Current
Online Search Engine Evaluator
Isoftstone
03.2015 - 12.2016
Bachelor of Arts - Industrial Design
Carnegie Mellon University
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