Paul Buckman
Ellicott City,MD
Summary
Strategic digital communications leader with over 20 years of experience driving innovation, audience engagement, and public trust through modern digital strategies. Proven track record of building and leading high-performing teams, launching enterprise-level digital initiatives, and managing multimillion-dollar media and communications portfolios. Expertise spans government, media, and consumer-facing digital platforms, with a focus on user experience, content strategy, and technology integration. Former federal executive equivalent to EVP-level leadership in the private sector. Dynamic Director overseeing every facet of production with strong project management and decision-making skills. Comprehensive knowledge of online production writing, planning, and technical operations. Skilled at coordinating production plans and personnel resources to complete work under tight deadlines. Dedicated digital professional with a history of meeting company goals utilizing consistent and organized practices. Experienced in working under pressure and adapting to new situations and challenges to enhance the organizational brand.
Overview
27
27
years of professional experience
Work History
Director, Digital and Online Communications
U.S. Food & Drug Administration (FDA)
07.2010 - Current
- Company Overview: Center for Drug Evaluation and Research
- Led a cross-functional team of writers, designers, developers, and content specialists to oversee digital assets of the Center for Drug Evaluation and Research (CDER)
- Spearheaded the creation of FDA’s first mobile application, enhancing access to drug shortage data as well as other
- Served as senior liaison for digital and social media initiatives across federal agencies
- Directed multi-year digital transformation projects and managed vendor contracts valued at $3M+
- Championed adoption of technologies to improve accessibility and impact of online content
- Center for Drug Evaluation and Research
Director of Online Video and Programming, Digital Group
Scripps Networks Interactive
05.2006 - 07.2010
- Company Overview: (HGTV, DIY, Food Network, GAC, Travel Channel)
- Directed strategy, programming, and distribution of online video content
- Managed multimillion-dollar budgets and aligned video efforts with growth objectives
- Developed original webisodes and piloted interactive video experiences
- Coordinated with teams to monetize video content and drive ROI
- (HGTV, DIY, Food Network, GAC, Travel Channel)
Digital Producer, Today Show
NBC News / MSNBC.com
05.1998 - 03.2006
- Company Overview: (Microsoft–NBC Universal Joint Venture)
- Led strategy and editorial direction for 'Today' show’s website
- Partnered with developers to improve usability and engagement
- Produced digital content for special campaigns, including the Toyota Concert Series
- Created interactive packages and coordinated on-air/online integration for Olympics
- Collaborated with NBC executives on digital content strategy
- (Microsoft–NBC Universal Joint Venture)
Education
Master of Science - Information Resources Management
Syracuse University
Syracuse, NYBachelor of Arts - Liberal Studies (Minor: English)
University of Louisville
Louisville, KYSkills
- Digital Strategy
- Executive Leadership
- Cross-Functional Team Management
- Mobile & Web Platforms
- User Experience (UX)
- Content Development
- Stakeholder Engagement
- Budget Oversight
- Innovation & Technology Adoption
- Media Relations
- Health Communication
- Vendor Management
Military Service
U.S. Army, Audio-Visual Production Specialist, Honorable Discharge
Awards
- CDER Group Recognition Award | NDC Express Mobile App
- CDER Special Recognition Award | CDER Drug Safety Labeling Change
- FDA Group Recognition | Drug Shortages Mobile Application
- Commissioner's Special Citation | Tainted Supplement Initiative Team
Timeline
Director, Digital and Online Communications
U.S. Food & Drug Administration (FDA)
07.2010 - Current
Director of Online Video and Programming, Digital Group
Scripps Networks Interactive
05.2006 - 07.2010
Digital Producer, Today Show
NBC News / MSNBC.com
05.1998 - 03.2006
Master of Science - Information Resources Management
Syracuse University
Bachelor of Arts - Liberal Studies (Minor: English)
University of Louisville
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