Summary
Overview
Work History
Education
Skills
References
Timeline
Generic
PAUL T. SALUS JR.

PAUL T. SALUS JR.

Marketing Communications
Middletown,NJ

Summary

Communications and marketing leader with 25 years of content creation and governance experience across digital and traditional channels. 23 years at New Jersey's largest health insurer, including 15+ years leading internal and external communications for a 5,600-employee organization and providing strategic support to four CEOs and the C-suite spanning six reorgs. Proven people manager with deep expertise spanning employee communications, generative AI, corporate and regulatory affairs, executive messaging, compliance, security, training, engagement, and corporate strategy, as well as external marketing, onboarding, education, advertising, and social media.

Overview

24
24
years of professional experience

Work History

Senior Manager, Online and Internal Corporate Communications

Horizon Blue Cross Blue Shield of New Jersey
01.2014 - 01.2026
  • Led enterprise internal communications strategy across employee app, intranet, closedcircuit TV, and executive email and meetings, supporting 5,600 employees across six locations.
  • Owned content strategy and governance for 120+ websites, authenticated member portals, and mobile apps for a $30B organization serving 3.7M+ members, leveraging analytics, generative AI and market trends to drive performance.
  • Served as strategic communications partner to the CEO and C-suite, advising on messaging, cadence, and channel strategy for enterprise-wide meetings, executive emails, and organizational change initiatives.
  • Developed and delivered CEO and executive communications, including all-hands content, leadership talking points, scripted and unscripted messaging, and high-visibility internal announcements.
  • Managed and developed a team of five direct reports, along with multiple contractor and consultant teams, delivering integrated communications at enterprise scale.
  • Directed enterprise mass communications, including newsletters, magazines, and print collateral, reaching 500,000+ recipients per distribution.

Manager, Enterprise Communications

Horizon Blue Cross Blue Shield of New Jersey
01.2010 - 01.2014
  • Served as communications business partner for Office of the Chairman and CEO, Chief Security Officer, and SVP Human Resources.
  • Responsible for all internal communications, data-driven success metrics for communications, rollout and ongoing maintenance/support of employee recognition program and employee wellness program.
  • People management and development.
  • Responsible for all public web properties, authenticated portals and apps across all lines of business.

Marketing Communications Specialist

Horizon Blue Cross Blue Shield of New Jersey
01.2004 - 01.2010
  • Advanced writing and project management for internal and external audiences.
  • Writing and project management for online and print communications.
  • Demonstrated success in branding, managing, and positioning product lines.
  • CEO and executive writing for internal/external speeches, print, events, videos, and other media.
  • Design and implementation of creative product marketing campaigns for local and national lines of business.
  • Launch of new NY/PA subsidiary.

Feature Writer

Greater Media Inc.
01.2002 - 01.2004
  • Sports feature writer for five papers in Monmouth County, NJ.
  • Met all tight deadlines, delivering top-quality content and minimum of 5 articles weekly.
  • Participated in brainstorming sessions, partnered with art directors, and collaborated with promotions and marketing areas on pagination and campaigns.

Education

B.A. - Communications, Major in Journalism, Minor in Marketing

Rowan University
01.2002

Skills

  • Mac
  • PC
  • Content development
  • Copilot
  • Generative AI applications
  • Executive presence
  • Partnership
  • Teams
  • SharePoint
  • Content management
  • App strategy
  • Digital strategy
  • Planning
  • Rollout
  • Project management
  • Graphic design
  • People management
  • Leadership
  • Coaching
  • Development
  • Print management
  • Social media strategy
  • Implementation
  • Presentations
  • Internal communications
  • External communications

References

Available upon request.

Timeline

Senior Manager, Online and Internal Corporate Communications

Horizon Blue Cross Blue Shield of New Jersey
01.2014 - 01.2026

Manager, Enterprise Communications

Horizon Blue Cross Blue Shield of New Jersey
01.2010 - 01.2014

Marketing Communications Specialist

Horizon Blue Cross Blue Shield of New Jersey
01.2004 - 01.2010

Feature Writer

Greater Media Inc.
01.2002 - 01.2004

B.A. - Communications, Major in Journalism, Minor in Marketing

Rowan University

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PAUL T. SALUS JR.Marketing Communications