Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Paul Mattas

Paul Mattas

Florida,USA

Summary

Collaborative leader and polished salesperson with documented success in building sales and market share across N America. High achiever who's efficient and effective at working all market levels and influencing consumers, business owners and executives. Seeking a company that needs a salesperson or leader able to step into a role and have an immediate impact.

Overview

15
15
years of professional experience

Work History

N America Manager

Talisker Bay Intern'l - Likit Brand
09.2019 - 05.2024


  • Reignite sales in North America for a damaged, unique brand of equine toys and treats.
  • Create and implement action plan selling and reassuring local and national retailers.
  • Drive distributor sales collaborating and leading at every level.
  • Open new revenue streams including private-label opportunities selling direct to national chains.
  • Build sales achieving 343% growth in US ’19 -’23 and 116% growth in Canada ’20 - ‘23.

VP of Sales

Response Products / Manna Pro
05.2017 - 06.2019
  • Return to nutraceutical company and former employer to reverse significant downward spiral in sales and customer service.
  • Direct resources for maximum impact, achieving 30% year over year revenue gains in 13 months and bolstering company sale to Manna Pro
  • Drive integration of Cetyl M equine and pet products under contract with new owner Sept ’18 – June ’19, training across departments and selling at every level achieving new acquisition record of 16% growth in 6 months.

N America Manager

Carr & Day & Martin
06.2014 - 05.2017
  • Increase market share and revenues across US and Canada for this historic manufacturer of premium horse care brands.
  • Lead North American advertising strategies and negotiations with national media
  • Provide world class customer service and training for retailers, national chains, catalogs, and distributors
  • Renew all 4 national distributor relationships at every level achieving 64% compounded sales growth ’15-’16.

VP of Sales & Marketing

Response Products / Cetyl M
08.2009 - 05.2014
  • Lead national and international sales and marketing for nutraceutical company and premium Cetyl M brand
  • Direct collaboration of sales team with all personnel in expanding product line and enhancing customer service with a focus on revenue generation
  • Guide marketing, social media, and brand enhancement strategies to increase awareness, create demand and drive revenues
  • Enhance and establish new relationships with retailers, distributors, catalogs, online sellers, veterinarians and media
  • Achieve an average of 11% revenue growth in pet, equine, and human categories annually for 4 consecutive years ’10 – ’13.

Education

BA - Communications Radio/TV

University of Central Florida

New Leader / Multi-Media in Action -

Tribune

Skills

  • Consultative Sales
  • Relationship Building
  • Startegic Planning
  • Problem-solving
  • Verbal and Written Communication
  • Training
  • Marketing
  • Microsoft Office
  • CRM

Accomplishments

  • Consistent double and triple-digit annual revenue growth.
  • Open international markets of Philippines and Poland.
  • Negotiate and secure multi-million-dollar contracts with BellSouth and AT&T.
  • Design animal health and media rate cards with market sensitive pricing and margins promoting sales and profits.
  • Success in leading high performing teams through economic downturns and significant company cultural changes.

Timeline

N America Manager

Talisker Bay Intern'l - Likit Brand
09.2019 - 05.2024

VP of Sales

Response Products / Manna Pro
05.2017 - 06.2019

N America Manager

Carr & Day & Martin
06.2014 - 05.2017

VP of Sales & Marketing

Response Products / Cetyl M
08.2009 - 05.2014

BA - Communications Radio/TV

University of Central Florida

New Leader / Multi-Media in Action -

Tribune

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Paul Mattas