Paul O'Heron
Torrington
Summary
A dedicated, energetic and experienced sales professional who has found success in various roles within the adult beverage industry. Results oriented with a proven track record of success managing wholesaler networks and suppler sales teams.
Overview
17
17
years of professional experience
Work History
Sales Director, Northeast
Vermont Cider Company
09.2024 - 01.2025
- Led a high-performing sales team responsible for a network of 44 wholesalers across eleven states, plus Washington D.C., through effective coaching, mentoring and strategic planning.
- Provided leadership in delivering brand volume, distribution growth and visibility across the VCC portfolio.
- Managed Sales, Marketing and T&E Budgets for the Northeast Region.
- Developed pricing strategies by market to maximize company profit while increasing sales volume.
- Established strong relationships with wholesaler partners through annual, quarterly and monthly planning meetings to develop business plans to improve market performance.
Director of Network Development
Vermont Cider Company
09.2021 - 01.2025
- Created a new position within the company designed to streamline the existing wholesaler network to deliver efficiencies and maximize volume throughout the U.S. market.
- Collaborated with internal VCC Sales and Legal departments to identify opportunities to consolidate wholesalers as needed, either through, termination, release or buy/sell.
- Reduced wholesaler count by 20% over three years.
- Assigned new brands and territories.
- Developed procedures to execute work flow used to communicate with wholesalers.
- Led all company communication and negotiation with wholesalers.
Area Sales Manager, Mid-Atlantic
Vermont Cider Company
09.2019 - 09.2021
- Responsible for a network of 27 wholesalers throughout Pennsylvania, New Jersey, Maryland, Delaware and Washington D.C.
- Developed successful programs with wholesaler partners designed to increase volume, distribution and execution against agreed upon objectives.
- Delivered overall growth of +0.6%, exceeding company trend by 8.2%.
- Executed Quarterly Business Reviews and Annual Business Plans establishing volume, distribution and budget objectives with wholesalers.
Director of Inside Sales
Vermont Cider Company
04.2018 - 09.2019
- Created and developed a new national role designed to reconnect and build relationships with wholesalers accounting for the bottom 30% of company volume.
- Responsible for a network of over 220 wholesalers across the country.
- Communicated all company initiatives, managed budgets and developed programs to be executed in local markets.
Area Manager
Pabst Brewing Company
10.2007 - 04.2018
- Responsible for Connecticut and Rhode Island wholesaler network.
- Additionally remotely responsible for 75 wholesalers in the East Region, primarily contacted via email/phone calls.
Education
Bachelor of Arts - Psychology
University of Connecticut
Storrs, CT06-1984
Skills
- Sales & Marketing Strategy
- Sales Team Management
- Negotiation
- Retail Execution
- Wholesaler Network Analysis
- Strategic Business Planning
- Pricing Strategy Development
- Portfolio Management
- Forecasting
- Relationship Building
- Sales Team Management
Timeline
Sales Director, Northeast
Vermont Cider Company
09.2024 - 01.2025
Director of Network Development
Vermont Cider Company
09.2021 - 01.2025
Area Sales Manager, Mid-Atlantic
Vermont Cider Company
09.2019 - 09.2021
Director of Inside Sales
Vermont Cider Company
04.2018 - 09.2019
Area Manager
Pabst Brewing Company
10.2007 - 04.2018
Bachelor of Arts - Psychology
University of Connecticut
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