Paul O'Heron
Torrington
Summary
A dedicated, energetic and experienced sales professional who has found success in various roles within the adult beverage industry. Results oriented with a proven track record of success managing wholesaler networks and suppler sales teams.
Overview
17
17
years of professional experience
Work History
Sales Director, Northeast
Vermont Cider Company
Middlebury, VT
09.2024 - 01.2025
- Led a high-performing sales team responsible for a network of 44 wholesalers across eleven states, plus Washington D.C., through effective coaching, mentoring and strategic planning.
- Provided leadership in delivering brand volume, distribution growth and visibility across the VCC portfolio.
- Managed Sales, Marketing and T&E Budgets for the Northeast Region.
- Developed pricing strategies by market to maximize company profit while increasing sales volume.
- Established strong relationships with wholesaler partners through annual, quarterly and monthly planning meetings to develop business plans to improve market performance.
Director of Network Development
Vermont Cider Company
Middlebury, VT
09.2021 - 01.2025
- Created a new position within the company designed to streamline the existing wholesaler network to deliver efficiencies and maximize volume throughout the U.S. market.
- Collaborated with internal VCC Sales and Legal departments to identify opportunities to consolidate wholesalers as needed, either through, termination, release or buy/sell.
- Reduced wholesaler count by 20% over three years.
- Assigned new brands and territories.
- Developed procedures to execute work flow used to communicate with wholesalers.
- Led all company communication and negotiation with wholesalers.
Area Sales Manager, Mid-Atlantic
Vermont Cider Company
Middlebury, VT
09.2019 - 09.2021
- Responsible for a network of 27 wholesalers throughout Pennsylvania, New Jersey, Maryland, Delaware and Washington D.C.
- Developed successful programs with wholesaler partners designed to increase volume, distribution and execution against agreed upon objectives.
- Delivered overall growth of +0.6%, exceeding company trend by 8.2%.
- Executed Quarterly Business Reviews and Annual Business Plans establishing volume, distribution and budget objectives with wholesalers.
Director of Inside Sales
Vermont Cider Company
Middlebury, VT
04.2018 - 09.2019
- Created and developed a new national role designed to reconnect and build relationships with wholesalers accounting for the bottom 30% of company volume.
- Responsible for a network of over 220 wholesalers across the country.
- Communicated all company initiatives, managed budgets and developed programs to be executed in local markets.
Area Manager
Pabst Brewing Company
San Antonio, TX
10.2007 - 04.2018
- Responsible for Connecticut and Rhode Island wholesaler network.
- Additionally remotely responsible for 75 wholesalers in the East Region, primarily contacted via email/phone calls.
Education
Bachelor of Arts - Psychology
University of Connecticut
Storrs, CT06-1984
Skills
- Sales & Marketing Strategy
- Sales Team Management
- Negotiation
- Retail Execution
- Wholesaler Network Analysis
- Strategic Business Planning
- Pricing Strategy Development
- Portfolio Management
- Forecasting
- Relationship Building
- Sales Team Management
Timeline
Sales Director, Northeast
Vermont Cider Company
09.2024 - 01.2025
Director of Network Development
Vermont Cider Company
09.2021 - 01.2025
Area Sales Manager, Mid-Atlantic
Vermont Cider Company
09.2019 - 09.2021
Director of Inside Sales
Vermont Cider Company
04.2018 - 09.2019
Area Manager
Pabst Brewing Company
10.2007 - 04.2018
Bachelor of Arts - Psychology
University of Connecticut