Paul Sanchez

Marketing Assistant/Inventory Specialist/Photographer

McCombs Ford West

01.2019 - Current

Captured, edited, and published high-quality vehicle photography for online listings, dealership website, and sales platforms VinSolutions, Cars.com, AutoTrader, Facebook Marketplace).
Managed full vehicle inventory lifecycle including incoming arrivals, lot organization, labeling, and digital updates to ensure 100% accuracy.
Collaborated with sales and management to prioritize photo uploads, pricing accuracy, reconditioning timelines, and feature verification.
Created marketing content for dealership promotions, social posts, and customer engagement campaigns to increase visibility and lead generation.
Updated online vehicle descriptions, pricing, trim details, and feature listings, ensuring compliance with brand standards and dealership policies.
Assisted in planning and executing marketing strategies including seasonal promotions, social media ads, and customer outreach initiatives.
Provided consistent brand-level photography style and dealership visual standards, improving listing quality and engagement metrics.
Worked closely with service and detail departments to track vehicle readiness, photo scheduling, and staging.
Increased online listing quality by ensuring detailed interior/exterior feature shots, reducing customer inquiry time and boosting online conversion rates.
Utilized DSLR and dealership photography systems to produce sharp, well-lit, standardized images across the entire vehicle inventory.
Maintained equipment, lighting, cameras, and software while managing an efficient daily photo workflow to keep listings current.

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