PAUL Urenda
El Paso,TX
Summary
Mid-level marketing professional experienced in agency in settings. Served as a community manager and communications consultant to a diverse portfolio of clients in fields ranging from design and technology to the built environment and renewable energy. Skilled at communication channel and program management, editorial content generation, social and website analytics, market research and promotional campaigns.
Overview
6
6
years of professional experience
Work History
Communications Consultant
Gryphon Agency
09.2018 - Current
- Operated across all areas of media relations including press list development, media pitching, award / speaker program management, editorial content generation, and market research.
- Managed day-to-day content across social channels and website updates for agency and its clients.
- Monitored effectiveness of various campaigns and communication strategies.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Enhanced media statements and presentations before sending to general public or media organizations.
Communications Manager
Matter Unlimited
01.2023 - 06.2023
- Produced communications and public relation recommendations for clients operating in the social impact space.
- Developed paid, owned, and earned content strategies including speaker proposals, editorial, media pitching, and securing media coverage
- Managed agency paid and owned media channels to drive awareness and engagement among prospective clients
- Supported client campaign plans through development and implementation of internal and external communication strategies.
Marketing Intern
Argodesign
05.2018 - 08.2018
- Assisted in creating written, video and image content for marketing channels.
- Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
- Scheduled social media postings to advertise products and generate site traffic.
Graphic Design Intern
TouchMate
05.2018 - 08.2018
- Designed graphics for websites, logos and promotions for marketing purposes.
- Used Adobe Photoshop, Adobe Illustrator and Adobe Indesign to develop marketing collateral.
- Assisted with design of print materials such as flyers and ads by producing basic layouts, selecting colors and tracking down appropriate images.
Education
Nanodegree - Digital Marketing
Udacity
Remote07.2020
Bachelor of Science - Advertising
University of Texas At Austin
Austin, TX05.2018
Skills
- Data Analytics
- Press Releases
- Digital Marketing
- SEO Optimization
- Public Relations
- Community Management
- Speech Writing
- Media Relations
- Web Content Management
- Content Development
- Adobe Creative Suite
- Email Marketing
Timeline
Communications Manager
Matter Unlimited
01.2023 - 06.2023
Communications Consultant
Gryphon Agency
09.2018 - Current
Marketing Intern
Argodesign
05.2018 - 08.2018
Graphic Design Intern
TouchMate
05.2018 - 08.2018
Nanodegree - Digital Marketing
Udacity
Bachelor of Science - Advertising
University of Texas At Austin
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