Paula Cecchetelli
West Springfield,MA
Summary
Proven marketing and sales leader with a track record of exceeding sales quotas and expanding brand visibility at IHEART Radio. Expert in client relations and sales strategy development, achieving significant market penetration. Skilled in partnership building and campaign management, consistently delivering on company targets with innovative solutions. Demonstrates exceptional communication and team collaboration abilities.
Overview
32
32
years of professional experience
Work History
Radio Sales Specialist
IHEART RADIO
03.2013 - 06.2016
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
- Educated customers about product features and benefits to aid in selecting best options for each individuals' needs.
- Demonstrated product features, answered questions and persuasively overcame objections.
- Drafted, finalized and submitted paperwork to complete sales.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Contributed to team objectives in fast-paced environment.
- Negotiated prices, terms of sales and service agreements.
- Achieved or exceeded company-defined sales quotas.
- Contributed to event marketing, sales and brand promotion..
- Informed customers of promotions to increase sales productivity and volume..
- Developed and maintained strong working relationships with professionals within assigned territory.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals
Director of Marketing and Community Outreach
Cable Communication Services Comcast & Charter
03.1984 - 01.2012
- Collected and analyzed data to identify community needs before implementing programs to multiple audiences across state.
- Assisted with development of outreach strategies and marketing tools to reach priority audiences.
- Developed and maintained mutually beneficial relationships with agencies and organizations across state.
- Collaborated with program teams, community organizations, peers and volunteers in execution of events and activities.
- Identified resources and opportunities to implement programming and policy, system and environmental changes.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Continually maintained and improved company's reputation and positive image in markets served.
- Conducted market research to identify new opportunities and target markets.
- Managed budget allocation and resource utilization to maximize marketing ROI. 227,000 Customers Subscribers.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Wrote and distributed press releases to increase brand visibility.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Devised content strategy to effectively engage target audiences.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Coordinated with design and media teams to develop high-quality creative assets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Education
High School Diploma -
Somers High School
Somers, CT06.1981
Skills
- Client Relations
- Sales strategy development
- Staff education and training
- Press releases
- Campaign execution
- Partnership Building
- Media Buying
- Product marketing
- Community Engagement
- Budget Forecasting
- Marketing Strategy Development
- Brand Promotion
- Training and Development
Accomplishments
Created and implemented a Child ID program to help with abducted cases
Won 2 years National Marketing Award
8 Years on the BVOC Board
Timeline
Radio Sales Specialist
IHEART RADIO
03.2013 - 06.2016
Director of Marketing and Community Outreach
Cable Communication Services Comcast & Charter
03.1984 - 01.2012
High School Diploma -
Somers High School
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