Paula Rene'e Cousino
Nyack,NY
Summary
Experienced marketer and development engineer adept at optimizing coatings performance for customer and environmental benefits. Demonstrates a creative and logical approach to generating innovative ideas and solutions, leading to increased organic sales growth and customer satisfaction. Recognized for meticulous attention to detail and consistent surpassing of expectations in all endeavors.
Overview
17
17
years of professional experience
Work History
Marketing-Application and Development Engineer
Momentive Performance Materials
01.2016 - Current
- Develop Market strategy for Tier 1 Account and co-owner of regional strategy for Mexico market
- Voice of Customer and Data Collection of Waterborne Construction, Roofing and Exterior Decorative Coating Market for US/Canada and Europe focusing on Market Trends, Customer CTQs and unmet needs
- Coordinate with Inside Sales to manage Twenty-one Tier II accounts
- Manage Technical Support and Training for five Distributors in US and Canada
- Project Manager for two Saleswomen and two Distributors which equates to 85+ Projects across 22+ different customers
- Coordinate Global and Domestic Tradeshows including overseeing Marketing Materials, Sales Materials, Customer Meetings, and Demos as well as presenting R&D and Marketing Content to conference/tradeshow attendees, as well as, building marketing content for LinkedIn
- Project Leader on PFAS-Free BtoB Marketing Campaign for both Coatings and Polymer Electronics
- Project Leader for PEAR integration in SAP for the site move from Tarrytown, New York to Pearl River, NY
- Salesforce Leader for Coatings and Polymer Additives, overseeing chemical allocations between Momentive sites
Lead Process Engineer
BASF Corporation
08.2012 - 01.2016
- Assisted in finding value propositions for dispersants, defoamers, and wetting agents in BASF portfolio across all automotive and industrial markets
- Lead Process Engineer for the decommissioning of a production site and the commissioning of two new production sites (Altamira, MX and Appleton, WI) for the $100MM Defoamer Portfolio Optimization
- Managed contractors and lab technicians for Formulation Additives solvent, water, and paint labs
Procurement
BASF Corporation
06.2009 - 08.2012
- Maintained responsibility for ordering and inventory control of all raw materials used in the Polymerization lab, and Formulation Additives Labs
- Worked with the plants and other BASF sites to coordinate chemical transfers to reduce raw material costs
- Member of the 'Easy-Money Raw Material Consolidation Team' for Formulation Additives, responsible for $3MM cost savings per year
- Developed 'Who Does What-Connecting ED' online platform for the BASF R&D Director's Leadership Team
- Achieved $250,000 in cost savings by establishing a new, less expensive way to obtain SB reactor inserts
GM Tech Service Group and Basecoat Commercialization
BASF Corporation
03.2009 - 06.2009
- Updated and wrote new procedures that met needs and requirements of customer
- Assisted in the research of a BASF proprietary product that continues to save $100,000+ over the life of the solvent borne coatings program with an initial savings of $13 million in manufacturing
- Oversaw and supported technical support for one plant (GM Flint North- Heavy Truck) including eight basecoats and two clearcoat technologies
Education
Certificate - Strategic Marketing
Cornell University
Ithaca, NY12.2022
Bachelor of Science - General Biology, Minor in Chemistry
The Pennsylvania State University
University Park, PA12.2007
Skills
- Minitab
- SAP
- Power BI
- Salesforce
- Microsoft Office (Excel, Word, PowerPoint)
- Microsoft Project
Accomplishments
Patent Number US20210395534 issued 12.23.2021 "Coatings with Early Water Resistance"
Team Member
- Tarrytown/Charlotte Site Women at Momentive Leadership Committee
- Medical Emergency Response Team, CPR and MERT Certified
Timeline
Marketing-Application and Development Engineer
Momentive Performance Materials
01.2016 - Current
Lead Process Engineer
BASF Corporation
08.2012 - 01.2016
Procurement
BASF Corporation
06.2009 - 08.2012
GM Tech Service Group and Basecoat Commercialization
BASF Corporation
03.2009 - 06.2009
Bachelor of Science - General Biology, Minor in Chemistry
The Pennsylvania State University
Certificate - Strategic Marketing
Cornell University
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