Paula Doswell
Houston
Summary
Seasoned Area Manager with solid background in overseeing daily operations, managing staff and implementing business strategies. Possess strong leadership skills, adept at problem-solving and delivering measurable results to drive growth. Known for fostering team collaboration while ensuring optimal customer service and satisfaction. Notable contributions include improving operational efficiency, reducing costs, and increasing sales revenue in previous roles.
Overview
12
12
years of professional experience
Work History
Area Manager
Lumina Vision Partners
11.2023 - Current
- Lead multi-location operations with a focus on patient care, team development, and business growth.
- Collaborated with doctors and leadership to enhance communication and accountability, driving performance.
- Coach teams on KPI awareness, financial results, and P&L management to support strong business outcomes.
- Facilitated office integration, onboarding, training, and hiring to ensure effective daily operations.
- Managed marketing efforts and community events to boost visibility and engagement with patients.
Area Manager
MyEyeDr.
Houston
12.2021 - 11.2023
- Led multi-unit operations and ranked as the top Area Manager for 8 consecutive months.
- Recruited, hired, trained, and developed staff to strengthen performance and accountability.
- Trained teams on KPI tracking and coached managers on P&L management to improve productivity and profitability.
- Integrated new offices into district, streamlining onboarding, aligning workflows, and fostering team adoption.
- Facilitated team meetings and coaching sessions, enhancing morale, alignment, and accountability.
- Served as the liaison between doctors and corporate leadership to improve communication, execution, and issue resolution.
- Directed local marketing initiatives and led community events and office promotions, increasing brand visibility and engagement.
Area Manager
Texas State Optical
Houston
10.2019 - 12.2021
- Hired, trained, and managed sales staff, implementing compensation strategies to align with area goals and drive performance.
- Directed time and resources to consistently exceed sales targets, resulting in significant revenue growth.
- Supervised 4+ locations weekly, including manager reviews, performance coaching, and operational oversight.
- Led weekly meetings with leadership to address sales obstacles and improve execution.
- Resolved recurring complaints and strengthened customer loyalty through responsive service.
- Developed business strategy and market targeting while streamlining vendor procurement processes to enhance operational efficiency.
Multi-Unit Manager
Coastal Eye Associates
Houston
10.2018 - 10.2019
- Supervised 2 location managers and 40 staff to ensure compliance with reporting and asset management standards.
- Boosted engagement and workplace satisfaction through motivational leadership and team development.
- Supported optical operations, including visual acuity testing, glaucoma screening, and keratometry.
- Trained and coached optician apprentices, enhancing their skills and professional development.
- Enhanced sales performance through strategic merchandising and product selection aligned with market trends.
- Communicated procedures clearly to patients to improve cooperation and reduce anxiety.
Area Manager
America’s Best Contacts and Glasses
Houston
02.2014 - 10.2018
- Managed operations across 6+ locations weekly, conducting manager evaluations and store performance reviews to enhance performance.
- Exceeded sales forecast figures by 25% regularly through customer care and sales training.
- Strengthened business strategy and targeted market approach, contributing to improved revenue outcomes.
- Oversaw budget planning and developed strategies for community outreach to align with business objectives.
- Trained new managers on web-based collection systems and key sales tactics.
Education
Some College (No Degree) -
University of Houston-Downtown
Houston, TXSkills
- Talent acquisition
- Staff scheduling
- Training administration
- Performance assessment
- Budget planning
- Profit management
- Strategic planning
- Team leadership
- Team development
- Data analysis
- Decision-making
- Employee motivation
Timeline
Area Manager
Lumina Vision Partners
11.2023 - Current
Area Manager
MyEyeDr.
12.2021 - 11.2023
Area Manager
Texas State Optical
10.2019 - 12.2021
Multi-Unit Manager
Coastal Eye Associates
10.2018 - 10.2019
Area Manager
America’s Best Contacts and Glasses
02.2014 - 10.2018
Some College (No Degree) -
University of Houston-Downtown