Paula Estacolchic
Mission Viejo,CA
Summary
15+ Years Leading Marketing Programs Across Latin America | 20+ Countries Supported | 8 Years Leading CES Activations | 58% Growth in Gaming Event Attendance | 27% Cost Reduction Through Process Optimization. Marketing leader with 20+ years of experience driving marketing programs, events, channel initiatives, and operations across Latin America for global technology brands. Proven success managing budgets, agency partnerships, product launches, and customer engagement programs.
Overview
1
1
Certification
Work History
Product Marketing Analyst
Extron Electronics
Anaheim, CA
2006 - 2009
- Global Media Group – Marketing Coordinator
- The St. Regis Hotel – Events Captain
- Datco S.A. – Sales Analyst
- IBM Argentina – Product Executive
SENIOR EVENT MARKETING MANAGER – Latin America
KINGSTON TECHNOLOGY
2010 - 2026
- Lead regional marketing programs, events, channel initiatives, logistics, training, and budget administration across 20+ countries supporting Kingston and HyperX brands.
- MARKETING PROGRAMS & OPERATIONS
- Directed hundreds of marketing initiatives including product launches, channel programs, customer events, and media activities while managing the complete Marketing Budget Control (MBC) process and reducing program costs by 27%.
- EVENT MARKETING & CUSTOMER ENGAGEMENT
- Led Kingston Latin America's participation at CES for eight consecutive years and executed customer events, distributor conferences, reseller roadshows, retail activations, media programs, and product launches throughout the region.
- CHANNEL DEVELOPMENT & TRAINING
- Developed and delivered training and enablement programs for distributors, resellers, retailers, sales teams, and PR agencies across Latin America.
- LOGISTICS, PROCUREMENT & ASSET MANAGEMENT
- Managed international shipment of products, event materials, promotional assets, and branded merchandise supporting customer programs, media initiatives, and regional marketing activities.
- HYPERX GAMING & ESPORTS PROGRAMS
- Led HyperX marketing initiatives throughout Latin America (2015–2021), including TwitchCon, Argentina Game Show (AGS), esports tournaments, gaming festivals, influencer activations, and product launches, increasing gaming event attendance by 58%.
- CORPORATE EVENTS & COMMUNITY IMPACT
- Planned annual corporate events for 120+ attendees and created the HyperX Goes to School initiative, coordinating technology donations for public schools in Argentina, Peru, and Chile.
Education
Bachelor’s degree - marketing
University of Social And Commercial Sciences
Buenos Aires, ArgentinaBusiness Marketing Certificate - undefined
Saddleback College
CaliforniaSkills
- Marketing Programs
- Marketing Operations
- Channel Marketing
- Product Launches
- Budget Management
- Event Marketing
- Agency & Vendor Management
- Logistics & Procurement
- Training Programs
- Cross-Functional Leadership
- Salesforce
- Asana
- Microsoft Office Suite
- Google Workspace
Certification
- Community Manager Certification
- Google Analytics Certification
LANGUAGES
Spanish (Native)
English (Fluent)
Portuguese (Professional)
Timeline
Business Marketing Certificate - undefined
Saddleback College
Product Marketing Analyst
Extron Electronics
2006 - 2009
SENIOR EVENT MARKETING MANAGER – Latin America
KINGSTON TECHNOLOGY
2010 - 2026
Bachelor’s degree - marketing
University of Social And Commercial Sciences