Paula Salom
Miami,FL
Summary
Patient Service Representative & Marketing Enthusiast. Over 3 years of experience in outpatient healthcare, specializing in patient communication, scheduling, insurance verification, and EMR management under HIPAA compliance. Recognized for delivering exceptional patient experiences in fast-paced environments. Additionally, skilled in social media management and content creation for healthcare, wellness, and aesthetics businesses, with a focus on building brand presence and engaging online audiences.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Social Media Manager
Owner, Paula's Social Studio
Miami, Florida
06.2024 - Current
- Create, manage, and grow an Instagram brand focused on marketing strategies for healthcare, wellness, and aesthetic businesses.
- Develop and implement content calendars, increasing engagement and visibility through targeted posting and branding techniques.
- Manage all aspects of social media presence, including audience growth, post scheduling, analytics review, and content optimization.
- Plan and execute content strategies to grow the audience and improve engagement.
- Create reels, posts, and perform video editing for engaging social media content.
Patient Service Representative
Florida Academic Dermatology Centers
Miami, Florida
04.2024 - Current
- Input and update patient data in the EMR system.
- Collect co-pays, manage balances, and process pending bills promptly.
- Verify insurance coverage and benefits prior to appointments, obtaining necessary authorizations when required.
- Greet and check in/out patients.
- Schedule, reschedule, and cancel appointments.
- Handle referrals and medical records, ensuring HIPAA compliance.
- Assist clinical staff with administrative needs to support daily operations.
- Verifying prior authorizations in the EMR system, ensuring insurance approval before the scheduled procedure.
Front Desk
Pierini Esthetic Surgery
Doral, Florida
10.2021 - 03.2024
- Created and organized patient charts.
- Obtained patient consent forms prior to procedures.
- Checked patients in/out, and updated records in the Symplast EMR system.
- Captured high-quality before-and-after procedure photos to support patient records.
- Maintained HIPAA compliance when managing patient records and communications.
- Assisted patients with inquiries in person and by phone.
- Collected marketing materials, including photos and videos, for social media and promotional use, while ensuring HIPAA compliance and patient confidentiality.
Education
BBA - Business Administration in Marketing
Florida International University
Miami, FL04-2027
Associate of Arts - Business Administration
Miami Dade College
Miami, FL08-2025
College Credit Certificate - Business Specialist, General Business
Miami Dade College
Miami, FL12-2024
Skills
- Administrative tasks
- Social media management
- Communication skills
- Marketing strategies
- Customer service
- Data entry
- Reliable and trustworthy
- Positive attitude
- Problem solver
Certification
- Social Media Marketing Certification - Hootsuite Academy (April, 2024)
Timeline
Social Media Manager
Owner, Paula's Social Studio
06.2024 - Current
Patient Service Representative
Florida Academic Dermatology Centers
04.2024 - Current
Front Desk
Pierini Esthetic Surgery
10.2021 - 03.2024
BBA - Business Administration in Marketing
Florida International University
Associate of Arts - Business Administration
Miami Dade College
College Credit Certificate - Business Specialist, General Business
Miami Dade College