Paula C. Payton
Orangeburg,SC
Summary
Highly creative and goal-oriented professional with exceptional communication skills and a keen eye for detail. A self-starter with strong customer service skills and the ability to thrive in high-pressure environments. Proficient in cultivating relationships, event planning, marketing, and data analysis.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Associate Director of Admissions
Claflin University
Orangeburg
05.2015 - Current
- Plan special events, engage in social media, and implement sales strategies
- Coordinate individual and group visits, ensuring a positive experience for prospective students
- Manage marketing campaigns, including email, direct mail, and digital marketing
- Supervise a team of student tour guides and assistants
- Developed student recruitment strategies and managed travel schedules.
- Analyzed customer feedback data to identify trends in product performance or customer service issues.
- Coordinated resources across departments to maximize productivity levels.
- Served as a public spokesperson at industry events or conferences.
Director of Admissions
Voorhees University
Denmark
03.2012 - 01.2015
- Established operational strategies and maintained relationships to attract new students
- Utilized technology for recruiting and admissions processing
- Contributed to scholarship selection and marketing strategy development
- Evaluated applications and conducted interviews with prospective students
- Managed travel schedules.
Director of Catering & Service Manager
Sodexo
Orangeburg
10.2006 - 06.2011
- Managed banquet functions and maintained client relations
- Trained and supervised catering staff to ensure that high standards of quality and service were maintained
- Managed a team of 8 staff to ensure efficient and timely delivery of catering services.
- Collaborated with other departments such as sales or marketing teams when necessary.
- Analyzed customer feedback surveys to identify opportunities for improvement in service quality.
- Worked closely with chefs and cooks in order to create unique culinary experiences for guests.
- Interacted with clients during pre-event meetings to discuss their specific requirements.
- Organized special events such as weddings, corporate meetings and holiday parties.
Assistant Director of Admissions
Claflin University
Orangeburg
07.2002 - 10.2006
- Recruiting students from various high schools and technical colleges.
- Conducted interviews and assessed applications from potential students.
- Developed marketing materials designed to promote the school's academic programs.
- Responded promptly to inquiries from prospective students or parents regarding admission procedures or policies.
- Coordinated campus tours for prospective students and their families.
Education
Doctor of Education (Ed.D) -
Anderson University-In Progress
Anderson, SC08.2024
Master of Science in Individual & Family Development -
South Carolina State University
Orangeburg, SC05.2003
Bachelor of Science in Pre-Veterinarian Medicine/Business Option -
Tuskegee University
Tuskegee05.1994
Skills
- Interpersonal Communication Skills
- Digital Marketing
- Project Management Skills
- Excellent Communication Skills
- Customer Service Skills
- Relationship Development
- Student Counseling
- Planning and coordination
- Attention to Detail
Certification
- ServSafe Certification
- Dining Etiquette Certification
Accomplishments
- City of Orangeburg Commissioner, Planning Committee Vice President (2021-2023)
- Orangeburg County Fine Arts Center Board Member (OCFAC)
- CACRAO Recruiter of the Year (2006)
- CACRAO Board Member Award (2016)
- SCICU Tour Ambassador Award (2006)
Affiliations
- Delta Sigma Theta Sorority,Inc.
- The Links, Inc.
- Girlfriends, Inc.
Timeline
Associate Director of Admissions
Claflin University
05.2015 - Current
Director of Admissions
Voorhees University
03.2012 - 01.2015
Director of Catering & Service Manager
Sodexo
10.2006 - 06.2011
Assistant Director of Admissions
Claflin University
07.2002 - 10.2006
Doctor of Education (Ed.D) -
Anderson University-In Progress
Master of Science in Individual & Family Development -
South Carolina State University
Bachelor of Science in Pre-Veterinarian Medicine/Business Option -
Tuskegee University
- ServSafe Certification
- Dining Etiquette Certification
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