Paulette Cercega

• Managed communication programs for over 40 small- to mid-market clients, achieving a combined book of business exceeding $14 M

• Developed and executed targeted marketing campaigns, resulting in two awards for benefits campaigns

• Cultivated strong relationships with C-suite executives, providing strategic marketing advice and solutions

• Guided a team of six creative professionals in account services and public relations for five B2B accounts

• Counseled C-Level executives and marketing directors daily, proposing and managing media relations and marketing tactics

• Utilized persuasive language to secure product coverage in trade publications, enhancing client visibility

• Served as a liaison between the organization and various stakeholders, fostering open communication lines for increased collaboration.
• Continuously adapted strategies to align with evolving community needs, ensuring our approach remained relevant and impactful over time.
• Coordinated volunteer programs to increase community involvement and support for various initiatives.
• Promoted diversity and inclusion through thoughtfully designed programs that catered to varying cultural backgrounds within the community.