Paulina Alvarez
Denton,TX
Overview
7
7
years of professional experience
1
1
Certification
Work History
Creative Director
Palvara
Argyle, TX
2022.07 - Current
- Developed brand content for social media platforms to further marketing endeavors, and curated an average of over 5 million views annually.
- Wrote promotional scripts and email pitches to promote company news and products.
- Directed successful campaigns that drove over 40k sessions in engagement to the business website.
- Identified video formatting trends and translated them into engaging social media posts, ultimately curating over 90k followers on all business platforms combined.
- Conceptualized and executed product shoots that resulted in 573 new high-value customers.
Beauty Sales Associate
Dillards Department Store
Denton, TX
2021.03 - 2022.02
- Created brand awareness through sharing and demonstration of product knowledge.
- Implemented researched makeup trends to maximize product sales.
Customer Experience Coordinator
TJX Companies
Denton, TX
2018.10 - 2020.11
- Lead a team by implementing sales pitches designed to engage customers, and boosted credit revenues by 60%.
- Surpassed sales goals through implementation of successful marketing strategies.
- Dealt with complex concerns and developed successful resolutions satisfying business requirements and customer needs.
Education
Associate of Arts - Business Economics
North Central Texas College
Gainesville, TX2023-05
Skills
- Project management
- Social media strategy
- Storyboard creation
- Budget adherence
- Visual storytelling
- Copywriting
- Adobe Creative Suite
- Analytics
Certification
- Certified in Adobe Photoshop 2020
- Certified in Adobe Illustrator 2020
Additional Skills
- Intermediate Spanish
- Microsoft Office
- Microsoft Exel
Timeline
Creative Director
Palvara
2022.07 - Current
Beauty Sales Associate
Dillards Department Store
2021.03 - 2022.02
Customer Experience Coordinator
TJX Companies
2018.10 - 2020.11
Associate of Arts - Business Economics
North Central Texas College