PAULINE EFI AGBOR
Sky Bridge
Laurel,Maryland
1
Certification
9
years of professional experience
DIRECTOR OF SALES | SENIOR LIVING SALES & MARKETING | BUSINESS DEVELOPMENT
I am a strategic marketing professional with a Bachelor of Science in Marketing, corporate marketing leadership experience with Orange Communications Network, and hands-on healthcare experience as a Maryland Certified Medication Technician (CMT). Combines business development, brand strategy, customer engagement, and market analysis expertise with practical knowledge of senior care, medication management, and resident support. Brings a relationship-driven approach to consultative sales, family engagement, referral development, and community marketing. Prepared to leverage a unique combination of corporate leadership and healthcare experience to support senior living occupancy growth, strengthen referral partnerships, and enhance the prospective resident and family experience. Long-term career objective is to advance into Executive Director leadership.
Work History
Certified Medication Technician (CMT)
4 Years 9 Months- Partnered with clinical director and nursing staff to achieve 100% compliance with Maryland health regulations and internal standard operating procedures.
- Supported resident care by administering medications and fulfilling related responsibilities as outlined in care plans and facility policies.
- Communicate professionally and compassionately with residents and families, helping address questions and concerns within the scope of assigned responsibilities.
- Collaborated with nursing staff and facility leadership to enhance resident safety, ensure continuity of care, and maintain compliance with established procedures.
- Maintain accurate medication administration records and other required documentation in accordance with facility policies.
- Strictly maintained 100% HIPAA compliance by securely handling protected health information (PHI) across all electronic health records (EHR) and internal shift logs.
- Observe and report relevant changes in residents’ conditions to appropriate clinical personnel to support timely communication and follow-up.
- Apply firsthand knowledge of senior care environments, resident needs, and family expectations to understand the service standards that influence senior living decisions.
Buea Branch Head of Marketing
1 Year 6 Months- Led marketing strategy, brand positioning, and commercial development initiatives for a major telecommunications organization, supporting customer acquisition and market expansion objectives successfully accelerating regional sales by 20% through targeted subscribers acquisition strategies.
- Directed integrated marketing campaigns across digital, print, and community outreach channels to strengthen brand awareness and engage target audiences.
- Coordinated marketing teams, creative partners, and cross-functional stakeholders to execute aligned campaigns, enhancing alignment with organizational goals.
- Managed marketing budgets and tracked campaign performance against key performance indicators (KPIs), ensuring accountability to business objectives.
- Utilized customer relationship management (CRM) and campaign tracking to assess customer engagement, informing targeted promotional strategies.
- Conducted market research and competitive analysis to identify business opportunities and support strategic marketing decisions.
- Twice awarded “District best sales Director of the Month” for exceptional sales volume. Territory growth and revenue generation.
- Managed cross-functional teams of marketing specialists and creative agencies, earning 3 letters of Excellence submitted by the sales team to the corporate head office for outstanding leadership and workforce culture.
- Built professional relationships with internal teams and external partners to coordinate marketing initiatives and advance commercial objectives.
- Applied strategic planning, communication, and team coordination skills to align marketing activities with customer needs and organizational priorities.
- Honored upon relocation to Cyprus for Master Studies with an official corporate letter of commendation and farewell, acknowledging high-level strategic contribution and organizational leadership.
Education
Bachelor of Science (BSc) - Marketing
- Advanced Coursework towards MBA
incomplete Thesis in Cyprus International University
Skills
Senior Living Sales and Marketing
Business Development and Market Expansion
Occupancy Growth and Census Development
Consultative Selling and Lead Conversion
Customer Relationship Management (CRM)
Strategic Marketing and Brand Positioning
Community Outreach and Referral Development
Market Research and Competitive Analysis
Sales Performance and KPI Monitoring
Customer Experience and Family Engagement
Healthcare Operations and Resident Support
Medication Management and Documentation
Regulatory Compliance and Safety Procedures
Cross-Functional Leadership and Collaboration
Marketing Campaign and Budget Management
Corporate marketing leadership combined with hands-on senior care experience.
Understanding of resident support
medication workflows
family communication
and care team collaboration.
Strong foundation in marketing strategy
customer engagement
brand development
and business growth.
Commitment to resident dignity
professional communication
service quality
and organizational success.
Certification
Certified Medication Technician (CMT) — Maryland Board of Nursing,
First Aid and CPR Certification
Timeline
Certified Medication Technician (CMT)
Sky Bridge
01.2022 - CurrentRead More
Buea Branch Head of Marketing
ORANGE COMMUNICATIONS NETWORK
09.2017 - 03.2019Read More
from Advanced Coursework towards MBA
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Bachelor of Science (BSc) from Marketing
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