PAULINE OMOLLO
Fullerton,CA
Summary
Detail-oriented business professional with expertise in entrepreneurship, sales, marketing, and business analysis. Demonstrates strong capabilities in data-driven decision-making and customer behavior analysis, leading to optimized performance outcomes. Proficient in Excel, SQL, Power BI, and Tableau for generating actionable insights that support sustainable business growth. Focused on leveraging analytical skills to address complex business challenges and improve operational efficiency.
Overview
33
33
years of professional experience
1
1
Certification
Work History
Owner & Hair Stylist
Styles N’ Smiles Hair Studio
Anaheim, USA
01.2004 - Current
- Analyzed customer behavior and sales trends to optimize services, resulting in a 20% increase in repeat customers
- Tracked marketing campaign performance using Excel, identifying the most effective promotions and improving ROI
- Managed inventory and cost optimization using data insights, reducing waste by 15%
- Created reports on client retention and service demand to inform business strategies and improve operational efficiency
- Developed and maintained strong client relationships, ensuring high customer satisfaction and loyalty
Sales Executive
Nation Media Group
Nairobi, Kenya
01.1992 - 01.2004
- Specialized in selling advertising space to businesses and organizations, helping them reach target audiences through print and digital media
- Identified potential clients, pitched advertising solutions, and negotiated contracts to drive revenue growth
- Maintained strong client relationships, ensuring repeat business and contributing to the newspaper’s profitability
- Analyzed market trends and client needs to tailor advertising strategies, resulting in increased sales performance
Education
Entry-Level Business Data Analyst Certification - Data Analytics
Smart Data Analytics
11.2022
Associate - Sales & Marketing
Universal Community College
03.1992
Skills
- Data Analysis
- MS Office Suite
- SQL
- Database Management
- Power BI
- Tableau
- Python
- CRM & Marketing Analytics
- Social media control
- Budget administration
- Business management
- Administrative oversight
- Customer relations
- Marketing
Certification
- Entry-Level Business Data Analyst Certification, Smart Data Analytics
- Tableau Desktop Specialist Certification, in progress
- SQL for Data Analysis, Online Course (e.g., Coursera, Udemy)
Projects
Customer Retention Analysis, Used Excel and Power BI to analyze client retention rates and identify key factors influencing repeat business. Marketing Campaign Performance Dashboard, Created interactive dashboards in Tableau to track the effectiveness of promotional campaigns. Inventory Optimization, Developed a data-driven inventory management system to reduce waste and improve cost efficiency.
Timeline
Owner & Hair Stylist
Styles N’ Smiles Hair Studio
01.2004 - Current
Sales Executive
Nation Media Group
01.1992 - 01.2004
Entry-Level Business Data Analyst Certification - Data Analytics
Smart Data Analytics
Associate - Sales & Marketing
Universal Community College
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