PAULO GOMES DA COSTA
Wallingford,USA
Summary
Strategic events marketing executive with 14+ years of leadership experience driving integrated marketing, global events, exhibitions, and brand growth across B2B, SaaS, technology, and built-environment industries. Recognized for building high-performing teams, managing multimillion-dollar budgets, and delivering measurable revenue impact through data-driven marketing strategy. Proven ability to align marketing with corporate objectives, elevate brand positioning, accelerate demand generation, and scale growth initiatives. Experienced executive partner to senior leadership, sales organizations, and cross-functional stakeholders to drive market expansion and organizational performance.
Overview
16
16
years of professional experience
Work History
Marketing Events Director
TLQ
West Haven, USA
06.2024 - Current
- Led enterprise marketing strategy, brand positioning, and national event programs that directly supported company growth initiatives.
- Increased qualified lead generation by 30% through targeted campaign execution and improved audience segmentation.
- Managed marketing and events budgets exceeding $2.5M, achieving 22% cost reduction through strategic vendor negotiation and optimization.
- Direct integrated marketing campaigns and trade show strategy reaching audiences of up to 10,000 attendees.
- Elevated digital presence, growing website traffic 32% and organic traffic 25%.
- Improved social engagement from 3% to 16% through strategic content transformation.
- Built and led a marketing team of six, enhancing performance accountability and fostering professional development.
- Implemented performance analytics and ROI reporting frameworks guiding executive decision-making.
Senior Marketing & Events Leader
VERITAS PRIME
05.2021 - 05.2024
- Directed global marketing and event strategy for successful SaaS product launches and enterprise HR technology initiatives.
- Drove 29% increase in customer acquisition through integrated campaign execution and executive-level messaging strategy.
- Led brand authority initiatives that engaged C-suite audiences and enterprise buyers.
- Supported demand generation initiatives contributing to 35% revenue growth.
- Partnered with SAP on joint marketing programs, generating 29% increase in qualified leads.
- Expanded partner ecosystem, generating 29% growth in referral pipeline.
- Delivered 57% organic website growth through SEO strategy and content redevelopment.
- Redesigned onboarding communications, improving customer onboarding efficiency 54%.
Marketing & Events Consultant
UNITED STATES GREEN BUILDING COUNCIL
11.2018 - 12.2019
- Developed sponsorship strategy increasing conference revenue 193%.
- Tripled Healthy Building Summit revenue through repositioned marketing and sponsorship programs.
- Launched Design 4 People Conference, achieving $200K in first-year revenue.
- Led strategic marketing and event initiatives driving 68% growth in conference engagement.
- Increased participation 47% through strategic partnerships and community outreach.
- Achieved 44% operational savings through effective vendor negotiations and program optimization.
Tradeshow & Conferences Director
ICDEVENTS
Boston, USA
01.2018 - 03.2019
- Founded and scaled DesignWell, a wellness architecture event producing $300K in first-year revenue and acquired by Emerald Expositions.
- Directed creative vision and audience growth while integrating marketing strategies across events and digital platforms.
- Drove 73% increase in social audience engagement through strategic thought-leadership partnerships and content initiatives.
- Built and monetized a digital industry journal generating $100K prior to acquisition.
National Director, Tradeshow and Conference Sales & Marketing
PSMJ RESOURCES
06.2012 - 01.2018
- Directed national trade show portfolio with 400+ exhibitors, enhancing sponsorship programs and conference development.
- Increased event revenue 37% and attendee satisfaction 29%.
- Developed sponsorship programs driving 74% revenue growth.
- Designed experiential initiatives improving attendee engagement and dwell time 66%.
- Led hiring, coaching, and development of marketing and sales teams to strengthen overall performance.
Director of Tradeshows & Conferences
IDTECHEX
Cambridge, USA
07.2010 - 06.2012
- Managed multimillion-dollar global event budgets and operational planning, ensuring alignment with strategic goals and maximizing resource allocation.
- Increased revenue 31% through new sponsorship and exhibition product development.
- Expanded international exhibitions and conferences across North America, Europe, and Asia, enhancing global reach and engagement.
- Grew digital publication audience 56% via strategic partnerships and content marketing.
Education
Bachelor of Arts - Business Management & Economics
Hartwick College
Oneonta, NYSkills
- Trade show & conference strategy (global, enterprise-level planning)
- End-to-end event execution (on-site operations, logistics, vendor management)
- Global events and experiential marketing
- Trade show program management (pre-, during, post-event)
- Event marketing campaigns (email, social, digital, press)
- Lead generation & attendee engagement strategies
- Sponsorships & exhibitor partnerships
- Budgeting & P&L management for events
- Cross-functional team leadership (sales, marketing, ops alignment)
- Event staff management & training
- Media planning & industry networking
- Event tech & platforms (registration, CRM, analytics tools)
- Data analytics & event ROI measurement
- Post-event reporting, insights & optimization
- Brand positioning through conferences & live experiences
- Team leadership & motivation
- Staff management & employee engagement
- Team building & performance development
- Leading and motivating event teams
- On-site team leadership & morale building
- Coaching, motivating, and developing staff
- Cross-functional team leadership
Languages
- Portuguese
- Spanish
- English, Fluent
- Portuguese, Fluent
- Spanish, Conversational
Personal Information
Nationality: Dual National USA and European Union
Awards
Departmental Distinction, Hartwick College Management Department, Senior Thesis
Technology And Marketing Platforms
- Cvent
- Eventbrite
- Bizzabo
- HubSpot
- Salesforce
- Mailchimp
- SEMrush
- Google Analytics
- Canva
- Sprout Social
- Hootsuite
- ZoomInfo
- Outreach
- Microsoft Office
- Google Workspace
Timeline
Marketing Events Director
TLQ
06.2024 - Current
Senior Marketing & Events Leader
VERITAS PRIME
05.2021 - 05.2024
Marketing & Events Consultant
UNITED STATES GREEN BUILDING COUNCIL
11.2018 - 12.2019
Tradeshow & Conferences Director
ICDEVENTS
01.2018 - 03.2019
National Director, Tradeshow and Conference Sales & Marketing
PSMJ RESOURCES
06.2012 - 01.2018
Director of Tradeshows & Conferences
IDTECHEX
07.2010 - 06.2012
Bachelor of Arts - Business Management & Economics
Hartwick College