Paul Wekesa Simiyu
Düsseldorf
Summary
Hardworking Student offering part-time work experience and extensive knowledge of core subject matter. Meticulous and detail-oriented with excellent observational, organizational and communication skills.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Working Student Marketing (Brand and Digital Experience)
DPD Deutschland
02.2022 - 10.2023
- Participated in regular progress meetings with supervisors, providing updates on ongoing projects and seeking guidance on priorities and next steps.
- Conducted market research for identifying consumer trends and preferences, shaping future marketing strategies.
- Assisted in budget management by monitoring expenses closely throughout each project lifecycle, ensuring cost efficiency without sacrificing quality or impact.
- Evaluated the effectiveness of email marketing campaigns through open rate analysis and A/B testing experiments, optimizing content strategy accordingly.
- Assisted in managing relationships with external partners, including vendors, influencers, and media contacts.
Customer Journey Mapping Masters Project Work
11.2021 - 02.2022
- Analyzed and documented the entire customer journey, from awareness through to post-purchase support.
- Identified pain points, bottlenecks, and opportunities for improvement in customer interactions.
- Independently analyzed competitors and collected industry best practices
- Managed integrations related to customer journey touchpoints, ensuring a seamless experience across channels
- Created an end user on-boarding plan and continuously assess the training needs of end users and adjust training content based on system updates, user feedback, and evolving business requirements.
User Experience Masters Project Work
11.2021 - 02.2022
- Investigated root causes of reported issues during testing phases, collaborating with relevant teams to implement corrective actions and ensure a seamless product launch.
- Conducted thorough risk assessments, identifying potential issues and implementing proactive mitigation strategies to minimize impact on project success.
- Cultivated a culture of collaboration within the team by fostering open communication channels and encouraging innovative problem-solving approaches.
- Streamlined processes through continuous improvement initiatives, increasing operational efficiency and reducing costs associated with project execution.
Working Student Market Research
NielsenIQ Kenya
10.2018 - 10.2019
- Tracked key metrics and developed spreadsheets and data models.
- Assisted in creating and distributing surveys to gather valuable feedback from customers, improving product offerings.
- Assisted team members in managing multiple projects simultaneously while adhering to strict deadlines, showcasing excellent time management skills during intern term.
- Enhanced market understanding by conducting primary and secondary research, leading to more informed business decisions.
- Provided support in the development of marketing strategies based on research findings, driving sales growth.
Education
Bachelor of Science - Businness IT
International University of Applied Sci
Düsseldorf04-2028
Master of Science - General Management
PFH Private Hochschule Göttingen
Göttingen, Germany10.2023
Bachelor of Science - Economics And Statistics
University of Nairobi
Nairobi, Kenya12.2020
Skills
- HubSpot (CRM)
- Jira
- MsOffice
- Google Analytics
- Figma
- Playbook UX
- Decision-making
- Strategic planning
- Business development
- CRM management
- Standard Operating Process
- Operational Excellence Methodologies
Accomplishments
- HubSpot Inbound Marketing Certification
- UpSkill Digital Marketing Certificate
- Ongoing SAP Service Cloud 2111 Certification
Personal Information
Nationality: Kenya
Certification
- Hubspot(CRM )
- Telc German B1Certificate
Languages
English
Native or Bilingual
German
Professional Working
Swahili
Native or Bilingual
Timeline
Working Student Marketing (Brand and Digital Experience)
DPD Deutschland
02.2022 - 10.2023
Customer Journey Mapping Masters Project Work
11.2021 - 02.2022
User Experience Masters Project Work
11.2021 - 02.2022
Working Student Market Research
NielsenIQ Kenya
10.2018 - 10.2019
Bachelor of Science - Businness IT
International University of Applied Sci
Master of Science - General Management
PFH Private Hochschule Göttingen
Bachelor of Science - Economics And Statistics
University of Nairobi
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