Payton Mandell

• Developed and implemented social media campaigns using Canva to increase engagement and brand awareness.
• Conducted market research using Instagram and TikTok to identify trends and support strategic planning initiatives.
• Assisted in organizing community eventsincluding annual trip to Montauk and brand outreach to organizations that aligned with community goals
• Launched Girls Girls Gazette Substack for community members with over 400% growth rate
• In-house (Girls Girls Club) and Agency (Socialize by Izzi) marketing
• Ghostwriting and video editing using CapCut for agency members

• Developed articles for print and online publication that aligned with brand voice and objectives
• Collaborated with editorial team to ensure consistency in messaging across all platforms
• Edited and proofread content for clarity, grammar, and adherence to style guidelines for YNST publications
• Assisted in weekly brainstorming sessions, contributing innovative ideas that led to community engagement
• Short-form and long-form content strategy and creation on arts and culture in the Appalachian region
• Event coverage on local and statewide art events

• Researched and drafted articles on diverse topics for publication across digital platforms using SEO best practices
• Collaborated with editorial team in brainstorming sessions to refine content, conjure new strategies and ensure alignment with brand voice
• Edited and proofread submissions for clarity, grammar, and adherence to style guidelines
• Conducted interviews with local and statewide industry experts to gather insights for feature stories
• Wrote weekly stories for the Morgantown Lowdown, Morgantown Magazine, WV Living and WV Weddings

• Developed and had final review over news and opinion budget of at least 12 stories
• Collaborated with editorial team to streamline publication processes and improve content accuracy
• Conducted research on trending topics, informing editorial decisions and boosting relevance of articles
• Final edits on AP style and grammar for news stories
• Reported to Editor-in-Chief on recommendations for at least six stories for print layout and graphic design or photography ideas
• Uploaded stories and photos to InDesign software for online and print publication based on schedule

• Assisted in editing articles for grammar, style, and clarity to ensure high journalistic standards
• Developed a weekly budget of 8+ story ideas for publication.
• Conducted fact-checking and verified sources to maintain accuracy in news reporting
• Kept in touch with staff writers throughout the week on their progress and reported back to the Executive News Editor

• Honor's Student
• President's list x 4
• 4.0 GPA
• Kappa Tau Alpha Honor Society
• Kappa Kappa Gamma Sorority Member
• Stadelman Journalism Scholarship Fund Recipient
• PROMISE Scholarship Recipient
• Relevant Coursework in Adobe, Illustrator and Photoshop

Editor-in-Chief of Mirage Magazine

Fashion Business Association member