To businesses looking for a passionate and creative individual, Mia Cestra is the Journalism and Marketing student dedicated to developing a strong brand identity through storytelling and expression of the imagination.
Overview
2
2
years of professional experience
Work History
Marketing Intern
Enterprise Bank
05.2023 - 08.2023
Revamped a comprehensive document on the history, products, and staff of Enterprise Bank, leading to three edited renditions and final approval from senior management.
Incorporated feedback on edits and applied changes requested by senior management, meeting tight timelines set by the marketing department for project completion.
Demonstrated meticulous attention to detail in layout and content edits for a Compendium document.
Created multiple articles published on Enterprise Bank's LinkedIn page, initiating a social media initiative that increased organic following.
Engaged in brainstorming sessions for article concepts, applying a personal and human perspective to enhance reader engagement.
Established a personal LinkedIn page, reached out to local outlets for article publication, self-published on LinkedIn, and shared articles across various social media platforms.
Monitored and analyzed LinkedIn analytics to measure the articles' impact.
Covered Enterprise Bank's new partnership with local organization HEARTH, providing home-ownership opportunities in the Pittsburgh area through a well-received article on LinkedIn.
Conducted research on partner company HEARTH, applied personal perspective to the article, and collaborated with internal stakeholders for comprehensive coverage.
Actively participated in the recording and editing of 2 podcasts and 2 reshoots, showcasing proficiency in studio recording, talent direction, and post-production editing.
Demonstrated creative brainstorming for content development and contributed to podcast story creation and revision.
Met with the Vice President of Information Technology, Matt McCullough, to understand the new business module and mission of Enterprise Bank's IT division.
Pitched and developed a new logo for Enterprise Technology Group, incorporating critical feedback and working collaboratively with the team to deliver a final approved logo.
Managed updates to traditional marketing materials for Enterprise Bank and subsidiaries, working on tight deadlines and collaborating with team members.
Leveraged partnerships with subsidiary heads to meet timelines, and coordinated professional printing through Trust Franklin for updated marketing materials.
Successfully helped organize the grand opening event for Enterprise Bank's new building, hosting over 70 attendees in an open house style.
Coordinated logistics, including professional invitations, tracking RSVPs, flyers, placing food and beverage orders, and facilitating the ribbon-cutting ceremony in partnership with a local media outlet.
Covered multiple networking events, meeting clients and prospects, and ensured media coverage on LinkedIn.
Theatre Team Member
Cinemark
06.2021 - 08.2021
Efficiently handled cash transactions as a cashier, ensuring accurate and timely processing.
Demonstrated excellent customer service by providing information on movie schedules, promotions, and addressing customer inquiries.
Multi-tasked in various roles, including food handling, ushering, and cleaning, contributing to the smooth operation of the cinema.
Maintained a clean and organized work environment, emphasizing attention to detail and adherence to hygiene standards.
Collaborated with team members to coordinate tasks during peak hours, enhancing overall service efficiency.
Developed strong interpersonal skills through frequent interactions with diverse customers, creating a positive and enjoyable movie-going experience.
Adapted to a fast-paced work environment, demonstrating the ability to handle high-pressure situations with professionalism.
Proactively identified and resolved customer issues, ensuring customer satisfaction and loyalty.
Successfully followed company policies and procedures, contributing to a safe and compliant work environment.
Education
Bachelor of Science - Journalism Strategic Communication
Senior Vice President/ Director of Sales and Relationship Management at ENTERPRISE BANKSenior Vice President/ Director of Sales and Relationship Management at ENTERPRISE BANK