Mia Cestra
Athens,OH
Summary
To businesses looking for a passionate and creative individual, Mia Cestra is the Journalism and Marketing student dedicated to developing a strong brand identity through storytelling and expression of the imagination.
Overview
2
2
years of professional experience
Work History
Marketing Intern
Enterprise Bank
05.2023 - 08.2023
- Revamped a comprehensive document on the history, products, and staff of Enterprise Bank, leading to three edited renditions and final approval from senior management.
- Incorporated feedback on edits and applied changes requested by senior management, meeting tight timelines set by the marketing department for project completion.
- Demonstrated meticulous attention to detail in layout and content edits for a Compendium document.
- Created multiple articles published on Enterprise Bank's LinkedIn page, initiating a social media initiative that increased organic following.
- Engaged in brainstorming sessions for article concepts, applying a personal and human perspective to enhance reader engagement.
- Established a personal LinkedIn page, reached out to local outlets for article publication, self-published on LinkedIn, and shared articles across various social media platforms.
- Monitored and analyzed LinkedIn analytics to measure the articles' impact.
- Covered Enterprise Bank's new partnership with local organization HEARTH, providing home-ownership opportunities in the Pittsburgh area through a well-received article on LinkedIn.
- Conducted research on partner company HEARTH, applied personal perspective to the article, and collaborated with internal stakeholders for comprehensive coverage.
- Actively participated in the recording and editing of 2 podcasts and 2 reshoots, showcasing proficiency in studio recording, talent direction, and post-production editing.
- Demonstrated creative brainstorming for content development and contributed to podcast story creation and revision.
- Met with the Vice President of Information Technology, Matt McCullough, to understand the new business module and mission of Enterprise Bank's IT division.
- Pitched and developed a new logo for Enterprise Technology Group, incorporating critical feedback and working collaboratively with the team to deliver a final approved logo.
- Managed updates to traditional marketing materials for Enterprise Bank and subsidiaries, working on tight deadlines and collaborating with team members.
- Leveraged partnerships with subsidiary heads to meet timelines, and coordinated professional printing through Trust Franklin for updated marketing materials.
- Successfully helped organize the grand opening event for Enterprise Bank's new building, hosting over 70 attendees in an open house style.
- Coordinated logistics, including professional invitations, tracking RSVPs, flyers, placing food and beverage orders, and facilitating the ribbon-cutting ceremony in partnership with a local media outlet.
- Covered multiple networking events, meeting clients and prospects, and ensured media coverage on LinkedIn.
Theatre Team Member
Cinemark
06.2021 - 08.2021
- Efficiently handled cash transactions as a cashier, ensuring accurate and timely processing.
- Demonstrated excellent customer service by providing information on movie schedules, promotions, and addressing customer inquiries.
- Multi-tasked in various roles, including food handling, ushering, and cleaning, contributing to the smooth operation of the cinema.
- Maintained a clean and organized work environment, emphasizing attention to detail and adherence to hygiene standards.
- Collaborated with team members to coordinate tasks during peak hours, enhancing overall service efficiency.
- Developed strong interpersonal skills through frequent interactions with diverse customers, creating a positive and enjoyable movie-going experience.
- Adapted to a fast-paced work environment, demonstrating the ability to handle high-pressure situations with professionalism.
- Proactively identified and resolved customer issues, ensuring customer satisfaction and loyalty.
- Successfully followed company policies and procedures, contributing to a safe and compliant work environment.
Education
Bachelor of Science - Journalism Strategic Communication
Ohio University
Athens, OH05.2026
High School Diploma -
South Fayette Twp High School
Mcdonald, PA06.2022
Skills
- Editing and Proofreading
- Project Support
- Content Creation
- Article Writing
- Story Development
- Deadline Management
- Press Release Writing
- Writing and Editing
- Storytelling abilities
- Blog Writing
Timeline
Marketing Intern
Enterprise Bank
05.2023 - 08.2023
Theatre Team Member
Cinemark
06.2021 - 08.2021
Bachelor of Science - Journalism Strategic Communication
Ohio University
High School Diploma -
South Fayette Twp High School
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