Payton Shelstad
New York
Summary
Well-organized professional with a creative approach to representing consumer taste and needs in the retail market. Experienced in dynamic, high-performance environments, with a strong ability to assess competition and boost sales. A team-oriented individual who consistently reinforces brand objectives.
Overview
2
2
years of professional experience
Work History
Showroom Intern
Cynthia Rowley
09.2024 - Current
- Tracked sales figures daily to determine which products are selling well and which ones need improvement or removal from stock.
- Arranged merchandise for display to highlight new styles, attract customers, and enhance sales.
- Contributed to the preparation and production for the fashion week show.
- Organized for sample sale and events related to the showroom.
PR/Events/Influencer Marketing Intern
Tarte Cosmetics
08.2023 - 12.2023
- Cultivated relationships with influential bloggers, vloggers, and other digital media personalities.
- Maintain master influencer documents, product send-out tracker, and retail operations documents.
- Organized events featuring top-tier influencers to promote products and services, or generate buzz around a launch.
- Organize and manage beauty closet, replenishing product quantities, and overseeing product send-outs/mailers.
APLA Women's Merchandise Intern
Nike World Headquarters
05.2023 - 08.2023
- Drove an updated product and assortment approach for the female fitness consumer in the Asian market based on research, analytics, and territory insights.
- Applied performance data to evaluate and improve operations, target current business conditions, and forecast needs.
- Produced high-quality documents, spreadsheets, and presentations for internal and customer-facing needs.
Retail Sales Associate
Reformation
08.2022 - 05.2023
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Product knowledge expert providing support to consumers through answering product questions, providing recommendations, and driving purchases.
- Stocked and organized merchandise.
Education
Bachelor of Arts - Advertising, Marketing And Communications
Fashion Institute of Technology
New York, NY12.2024
Skills
- Time Management
- Positive Consumer Engagement
- Strong Communication & Interpersonal Skills
- Microsoft Office Suite
- High Learning Ability
- Teamwork & Collaboration
- Conflict Resolution
- Brand Awareness
Volunteer Experience
- Serve breakfast at Bowery Mission in New York City every Friday morning.
- Collaborated with a Nike mentor to help execute the Nike World of Basketball event.
- Drove work with my high school board to incorporate a more diverse and inclusive curriculum.
Timeline
Showroom Intern
Cynthia Rowley
09.2024 - Current
PR/Events/Influencer Marketing Intern
Tarte Cosmetics
08.2023 - 12.2023
APLA Women's Merchandise Intern
Nike World Headquarters
05.2023 - 08.2023
Retail Sales Associate
Reformation
08.2022 - 05.2023
Bachelor of Arts - Advertising, Marketing And Communications
Fashion Institute of Technology
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