Summary
Overview
Work History
Education
Skills
Timeline
Generic

Pearl Zhang

Forest Hills

Summary

Dynamic content creator and social media strategist with a proven track record at TikTok, enhancing brand engagement through innovative content strategy and audience engagement. Expert in social media marketing and brand development, I've significantly grown online communities by leveraging influencer collaboration and content curation. Skilled in crafting compelling narratives that resonate with audiences, driving both loyalty and sales.

Overview

6
6
years of professional experience

Work History

Content Creator

Tiktok
09.2024 - Current
  • Applied current editing and photography tools to tell great stories.
  • Boosted brand engagement by creating compelling social media posts and campaigns.
  • Strengthened content through proofreading and editing.
  • Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
  • Actively collaborating with fellow creators

Social Media Manager

ChocItUp
09.2022 - Current
  • Managed its main social media platform, Instagram,ensuring a consistent brand voice and message.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Optimized posting schedules based on platform-specific analytics to maximize content visibility.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.

Retail Sales Associate Cashier

TJ Maxx
07.2021 - 09.2021
  • Maintained a clean and organized store environment, contributing to a positive customer experience.
  • Helped customers complete purchases, locate items, and join reward programs.
  • Handled high volume transactions during peak periods without compromising service quality or accuracy.
  • Managed returns and exchanges, resolving customer issues promptly and professionally.

Brand Promoter

Hero Cosmetics
05.2019 - 09.2021
  • Boosted brand awareness by implementing targeted marketing strategies and engaging promotional events.
  • Enhanced customer engagement for increased sales through product demonstrations and personalized interactions.
  • Maintained a strong presence at trade shows and industry events to network with potential clients and showcase the brand''s offerings.

Brand Promoter

Peach and Lily
05.2020 - 06.2021
  • Enhanced brand visibility by executing strategic marketing initiatives and organizing high-impact promotional events.
  • Optimized customer engagement to drive sales growth through targeted product demonstrations and tailored, personalized interactions.

Education

Bachelor Of Arts - Drama

New York University
New York, NY
05.2024

Skills

  • Audience engagement
  • Content strategy
  • Social media marketing
  • Brand development
  • Content curation
  • Social media expert
  • Influencer collaboration

Timeline

Content Creator

Tiktok
09.2024 - Current

Social Media Manager

ChocItUp
09.2022 - Current

Retail Sales Associate Cashier

TJ Maxx
07.2021 - 09.2021

Brand Promoter

Peach and Lily
05.2020 - 06.2021

Brand Promoter

Hero Cosmetics
05.2019 - 09.2021

Bachelor Of Arts - Drama

New York University
Pearl Zhang