Peggy Boucher
Playa Del Rey,CA
Summary
Dynamic marketing and guest service professional with award-winning skills honed at the Los Angeles Hilton. Proven track record in event planning and sales, consistently exceeding goals. Exceptional communicator and negotiator, adept at creating memorable experiences and building solid relationships in high-pressure environments.
Overview
31
31
years of professional experience
Work History
Senior Manager, Content & Programming
DIRECTV
El Segundo, CA
05.2015 - 10.2022
- Team leader: ran meetings, wrote communications, planned & executed projects on tight deadlines
- Managed projects with cross-functional teams, including logistics and operations functions
- Managed contracts and relationships with TV stations and vendors
- Managed documentation, approval & provisioning of NYC TV stations for Film/TV Industry VIPs in LA
- Wrote copy for DIRECTV.com site, maintained the online local TV station channel lists for 198 markets
Finance Manager
Time Warner Cable
El Segundo, CA
07.2007 - 05.2013
- Created budget & monthly forecast models, managed annual expense budget over $750 million
Programming Manager
Time Warner Cable
El Segundo, CA
06.2006 - 07.2007
- Managed relationships with TV stations & cable television network partners.
- Managed sweeping cable TV channel number standardization project when TWC took over Adelphia & Comcast territories.
Programming Marketing Manager
Adelphia
Santa Monica, CA
08.2003 - 06.2006
- Managed relationships with TV stations, cable TV network partners, and marketing vendors.
- Created award-winning customer acquisition and upsell marketing campaigns, exceeding sales goals.
Event Committee Co-Chair
Women in Cable and Telecommunications (WICT) Southern California
01.2003 - 12.2003
- Researched venues; negotiated meeting room rates; managed budget; booked, planned & executed networking events at the London West Hollywood Hotel & House of Blues in West Hollywood.
- Managed budget, booked, planned & executed annual awards event at The Beverly Hills Hotel.
Director of Marketing, Retail & High Speed Internet
Charter Communications
Long Beach, CA
03.1998 - 05.2003
- Created award-winning marketing campaigns that consistently exceeded sales goals by a wide margin.
- Planned and executed hugely successful events for promotional stunts, press, and generating sales.
- Rented and furnished a house to promote the launch of Charter's first bundled package; set up and styled nearly every room with Internet/WiFi, TV, or telephone services to showcase the new "Whole House" package.
- Set up, styled, and represented the company at community events throughout Southern California.
- Methodical tracking and analysis of marketing expenses and response rates by tactic led to continuous improvement in results, ROI, and profitability.
- Created valuable marketing partnerships and events with pro sports teams, retailers, and more.
- Supervised an event marketing coordinator.
Director of Marketing
Cable Co-op
Palo Alto, CA
03.1993 - 02.1998
- Led sales & marketing initiatives and consistently beat sales goals.
- Created promotional & press events to increase new cable TV service sales & upgrades.
- For 'Screening Under the Stars', I had a huge outdoor movie screen erected in downtown Palo Alto to show TCM's 'Singing in the Rain' to launch of new TV channel tier, achieved 20% sell-in rate in 30 days.
- Created events & hosted tours for visiting Japanese television executives.
- Created first-rate, highly-memorable holiday parties for the board of directors, employees & their children: from booking architecturally-interesting venues, hiring caterers & musicians, arranging rental furniture, flowers and linens; decorating and lighting the venue, to arranging for child care and negotiating with The Disney Channel & other partners to donate keepsake plush toys from for the kids.
Concierge
Los Angeles Hilton & Towers
Los Angeles, CA
06.1992 - 02.1993
- Managed guests' special requests (child care, floral arrangements, etc.), assisted special events and sales staff to source furniture and A/V equipment rentals for events, researched and created bespoke local tour and travel bookings, made restaurant reservations, and secured hard-to-find event tickets for hotel guests and visiting dignitaries at a 900-guest room property.
- Used French and German skills to welcome foreign guests, and secure repeat group tour bookings.
- Created and reviewed shift logs, followed through on all required actions, and followed up on guest requests to ensure they were completely satisfied.
- Rooms Division Quality Team Leader at AAA 4-Diamond Hotel.
Guest Service Agent
Los Angeles Hilton & Towers
Los Angeles, CA
09.1991 - 06.1992
- Hilton Pride Award Winner: Met 100% of Hilton guest service standards when tested by a mystery guest.
- Completed Hilton Priority One advanced training course for excellence in Guest Service.
Education
B.A. - Language: French & German, Business Administration
University of California
Riverside, CAContinuing Education - Design, Color Theory, Adobe Creative Suite (Illustrator, Photoshop)
OTIS College of Art & Design
Los Angeles, CAContinuing Education - Russian Language
Santa Monica College
Santa Monica, CASkills
- AAA 4-Diamond hotel training & experience
- Award-winning guest service skills
- Corporate holiday party planning
- Promotional event planning
- Sales event planning
- Hotel event booking and setup
- New customer acquisition sales
- Customer upselling techniques
- Customer retention sales
- Marketing skills
- Negotiating rates
- Negotiating contract terms
- Superb written & verbal communication skills
- Persuasive presentation skills
- Creating budgets & forecasts
- Microsoft Excel expert
Languages
French
Professional
German
Professional
Russian
Elementary
Timeline
Senior Manager, Content & Programming
DIRECTV
05.2015 - 10.2022
Finance Manager
Time Warner Cable
07.2007 - 05.2013
Programming Manager
Time Warner Cable
06.2006 - 07.2007
Programming Marketing Manager
Adelphia
08.2003 - 06.2006
Event Committee Co-Chair
Women in Cable and Telecommunications (WICT) Southern California
01.2003 - 12.2003
Director of Marketing, Retail & High Speed Internet
Charter Communications
03.1998 - 05.2003
Director of Marketing
Cable Co-op
03.1993 - 02.1998
Concierge
Los Angeles Hilton & Towers
06.1992 - 02.1993
Guest Service Agent
Los Angeles Hilton & Towers
09.1991 - 06.1992
B.A. - Language: French & German, Business Administration
University of California
Continuing Education - Design, Color Theory, Adobe Creative Suite (Illustrator, Photoshop)
OTIS College of Art & Design
Continuing Education - Russian Language
Santa Monica College
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