Summary
Overview
Work History
Education
Skills
Timeline
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Peipei Fiore

Newtown,PA

Summary

Dynamic GTM Specialist with a proven track record at Fileread, leveraging AI-driven marketing strategies and content creation to boost brand awareness and ROI. Excelled in cross-functional leadership and nurtured key partnerships at Persist, enhancing customer success. Skilled in Adobe Photoshop and adept at fostering team collaboration. Achieved consistent audience growth at Discovery Networks through innovative programming and strategic content alignment.

Overview

15
15
years of professional experience

Work History

GTM Specialist

Fileread
09.2024 - Current
  • Develop and implement AI-driven marketing strategies, leveraging machine learning algorithms to optimize campaign performance and ROI
  • Create content for LinkedIn, YouTube, Facebook and publications like Forbes to strengthen brand awareness.
  • Spearhead the adoption of emerging AI technologies, such natural language processing, to revolutionize content creation and distribution
  • Orchestrated a cross-functional team of 15 to develop and launch an omnichannel marketing campaign

Customer Success Manager

Persist
03.2023 - 08.2024
  • Established foundational strategies and processes for a B2B2C/B2C technology-based company dedicated to transforming family support through innovative solutions and community engagement.
  • Built and nurtured executive relationships within customers and prospects, deepening partnerships and building trust with HR, workplace experience, and operations decision-makers.
  • Spearheaded initial planning and research for policy advocacy centered around paid parental leave and childcare access, including identifying key partnerships and stakeholders.

Creative Producer

Discovery Networks
05.2012 - 02.2019
  • Led programming strategy and content development for two major lifestyle networks, delivering consistent ratings growth and audience engagement.
  • Spearheaded development and production of #3-rated primetime series Cutthroat Kitchen (19 seasons, 189 episodes)
  • Executive produced flagship daytime programming including Giada in Italy and Pioneer Woman
  • Orchestrated strategic alignment between show content and talent cookbook releases to maximize cross-promotional opportunities
  • Chaired DEI talent task force to enhance diversity in programming
  • Led cross-functional collaboration with Scheduling, Business Affairs, Research, Publicity, Marketing and Digital teams to optimize content performance and reach

Programming Coordinator

Walt Disney Company
10.2009 - 02.2012
  • Managed development and production of acclaimed series including Scandal and Once Upon A Time from pilot to series order, overseeing $5M+ budgets
  • Supervised production of award-winning series Grey's Anatomy and Modern Family, managing $5M+ per episode budgets
  • Ensured creative excellence while maintaining financial and operational efficiency across multiple high-profile productions

Education

Bachelor of Arts -

Harvard University
Cambridge, MA
06-2008

Skills

  • Content Creation
  • SEO and SEM Knowledge
  • Adobe Photoshop Proficiency
  • Fluency in Mandarin Chinese
  • Photography and Image Editing

Timeline

GTM Specialist

Fileread
09.2024 - Current

Customer Success Manager

Persist
03.2023 - 08.2024

Creative Producer

Discovery Networks
05.2012 - 02.2019

Programming Coordinator

Walt Disney Company
10.2009 - 02.2012

Bachelor of Arts -

Harvard University

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Peipei Fiore