Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Peiyi Liao

West Covina,CA

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

6
6
years of professional experience

Work History

Marketing Assistant

BEAST Fashion
04.2021 - 08.2023
  • Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
  • Enhanced customer engagement with the development of compelling content for email newsletters and blog posts.
  • Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.
  • Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
  • Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
  • Created engaging content for Pinterest, Facebook, and Instagram.
  • Utilized Adobe Photoshop and Illustrator to design and create informational flyers and advertisements.
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.

Part-Time Graphic Designer

OfferIn
08.2019 - 10.2019
  • Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
  • Streamlined design processes for increased efficiency and faster project turnaround times.
  • Collaborated with cross-functional teams to ensure consistent branding and messaging across all company materials.
  • Developed creative design for print materials, brochures, banners, and signs.
  • Created digital image files for use in digital and traditional printing methods.

Graphic Designer Summer Intern

TailTalk Technology Co., LTD
05.2019 - 07.2019
  • Collaborated with cross-functional teams to ensure consistent branding and messaging across all company materials.
  • Created engaging social media graphics that drove user engagement and increased online visibility.
  • Provided creative direction on photoshoots to ensure alignment with overall campaign themes and objectives.
  • Developed creative design for print materials, brochures, banners, and signs.
  • Developed creative design for print materials, banners and signs.
  • Created digital image files for use in digital and traditional printing methods.
  • Designed creative digital displays used in online advertising for local businesses.

Graphic Design Course Intern

Horsehill Vineyards
01.2019 - 05.2019
  • Enhanced intern productivity by assisting with project coordination and providing ongoing support.
  • Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
  • Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
  • Conducted research for various projects, leading to well-informed decisions and successful outcomes.
  • Prepared comprehensive reports summarizing data analysis findings, informing key decision-makers of important trends and patterns.
  • Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
  • Improved project outcomes by conducting thorough market research that informed strategic marketing decisions.
  • Assisted in the design process for promotional materials which contributed to raising brand awareness among target audiences.
  • Analyzed problems and worked with teams to develop solutions.
  • Sorted and organized files, spreadsheets, and reports.
  • Prepared written summaries of meeting discussions to ensure clear communication throughout the team while promoting accountability for action items.
  • Prepared project presentations and reports to assist senior staff.
  • Participated in workshops and presentations related to projects to gain knowledge.
  • Completed research, compiled data, updated spreadsheets, and produced timely reports.

Freelance Graphic Designer

Julia L. Bulanda
03.2019 - 04.2019
  • Redesigned outdated logos and branding elements for established companies, revitalizing their image and customer appeal.
  • Used Adobe Photoshop and Adobe Indesign to create images and layouts.
  • Met with customers to present mockups and collect information for adjustments.
  • Created digital image files for use in digital and traditional printing methods.
  • Completed final touches for projects such as images sizes and font selection.

Freelance Graphic Designer

TEDxTurtleRock
08.2018 - 10.2018
  • Enhanced client satisfaction by delivering high-quality graphic design projects within tight deadlines.
  • Developed eye-catching marketing materials for various clients, increasing brand recognition and sales.
  • Provided expert advice on color schemes, typography, and layout choices to optimize visual impact in various projects.
  • Assisted clients in refining their visual strategies through insightful consultations and concept development sessions.
  • Met with customers to present mockups and collect information for adjustments.
  • Used Adobe Photoshop and Adobe InDesign to create images and layouts.
  • Developed creative design for print materials, brochures, banners, and signs.
  • Created digital image files for use in digital and traditional printing methods.
  • Completed final touches for projects such as images sizes and font selection.

Volunteer

TEDxTurtleRock
08.2018 - 10.2018
  • Enhanced community engagement by organizing and leading outreach events.
  • Communicated with staff members to stay informed about volunteer opportunities and events.
  • Participated in volunteer orientations and training sessions to learn about organizational changes and mission updates.

Voluntary Assistant

NLSLA Self-Help Center
05.2017 - 07.2017
  • Greeted guests in with friendliness and professionalism.
  • Reviewed and edited documents for accuracy, grammar and clarity.
  • Followed detailed directions from management to complete daily paperwork and computer data entry.
  • Increased customer service success rates by quickly resolving issues.

Education

Bachelor of Arts - Visual Communication Design

Cal Poly Pomona
Los Angeles, CA
12.2019

High School Diploma -

Gabrielino High School
San Gabriel, CA
06.2014

Skills

  • Social Media Platforms
  • Document Management
  • Social Media Posts
  • Website Management
  • Graphic Design
  • Social Media Management
  • Logo Design
  • Photography Composition
  • Meeting Support

Languages

Chinese (Cantonese)
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
English
Professional Working

Timeline

Marketing Assistant

BEAST Fashion
04.2021 - 08.2023

Part-Time Graphic Designer

OfferIn
08.2019 - 10.2019

Graphic Designer Summer Intern

TailTalk Technology Co., LTD
05.2019 - 07.2019

Freelance Graphic Designer

Julia L. Bulanda
03.2019 - 04.2019

Graphic Design Course Intern

Horsehill Vineyards
01.2019 - 05.2019

Freelance Graphic Designer

TEDxTurtleRock
08.2018 - 10.2018

Volunteer

TEDxTurtleRock
08.2018 - 10.2018

Voluntary Assistant

NLSLA Self-Help Center
05.2017 - 07.2017

Bachelor of Arts - Visual Communication Design

Cal Poly Pomona

High School Diploma -

Gabrielino High School

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Peiyi Liao