Penny Hull
Pittsboro,NC
Summary
Versatile analytics professional with excellent business acumen and extensive experience translating data into actionable insights for everyone from the individual contributor to the C-suite. Focused on transforming complex data into strategic tools that propel teams forward.
Professional Summary:
• Transformative Analytics Leadership: Working where mathematics and business intersect, skilled in using the science of data to inform and influence better business decisions.
• Collaborative Approach: Partnered with executives and cross-functional teams to establish centralized, actionable analytics support that drives critical business decisions and day-to-day business activities.
• Advanced Reporting and BI: Successfully migrated key reporting into Tableau dashboards, significantly enhancing the consistency and quality of business intelligence.
• Educational and Professional Credentials: Leveraged an MBA and specialized certifications to underpin a robust analytical approach, ensuring insights are both strategic and actionable.
• Culture of Innovation: Fostered a culture where data-driven, user-friendly insights are the foundation for innovation within dynamic environments.
Overview
19
19
years of professional experience
Work History
Senior Manager Enterprise Data & Analytics
Extreme Networks
05.2018 - Current
- Established a "single source of truth" for global analytics, reporting, and business intelligence, supporting strategic decisions.
- Migrated reporting from SFDC and Excel to centralized Tableau dashboards, enhancing data accessibility and standardization.
- Transformed raw data into actionable insights, guiding strategic decisions and sales territory management.
- Collaborated with Executives, VPs, and leaders to identify business needs, gather requirements, and develop analytics tools for global teams.
- Extracted, validated, and analyzed data from multiple sources to standardize reports and dashboards, ensuring consistency and reliability.
- Designed and delivered clear business analysis and summaries for Global QBRs, All Hands, and Board meetings, aiding informed decision-making.
- Developed and maintained comprehensive sales reporting and forecasting, providing insights into opportunities and trends for proactive decisions.
- Managed Tableau tools, conducting monthly training sessions with global user groups to enhance data-driven decision-making.
- Led a team of data analysts and architects in an Agile/Scrum environment, overseeing the development of enterprise data and analytics for C-level to sales teams.
- Demonstrated advanced proficiency in Tableau, SFDC, Oracle, Clari, Qlikview, Incorta, and PowerBI.
VP of Sales and Business Development
Custom Home Builder
01.2007 - 01.2018
- Managed and mentored a team of sales representatives and marketing support, guiding their efforts to meet organizational goals.
- Conducted analysis and presentation of company, competitor, and industry data, delivering concise communication to all organizational levels weekly, monthly, and quarterly. Provided detailed insights on sales, margins, costs, product performance, and sales operations metrics.
- Established sales and profit targets and developed strategic plans to achieve them.
- Audited the accuracy of direct and indirect cost and revenue data, ensuring P&L protection.
- Led pricing strategy formulation, taking necessary actions to enhance profitability while ensuring data integrity and accuracy.
- Developed, coordinated, and implemented custom and ad hoc reports and promotional materials for sales and marketing initiatives.
- Defined, developed, and monitored business performance metrics using business intelligence software and multiple sales and marketing data sources, including revenue segmentation and key initiatives.
- Evaluated business decisions, trends, impacts, and opportunities with long-term forecasts and data validation, utilizing multiple systems and tools to provide insights for pricing, promotions, and revenue management.
Director, Supply Chain and Purchasing
The Body Shop
07.2005 - 05.2007
- Directed the end-to-end supply chain for $65 million in annual sales across four sales channels (US, Canada, E-Commerce, and Direct Selling).
- Monitored and analyzed sales, inventory levels, and product mix data, providing recommendations for adjustments and business initiatives.
- Identified trends and assessed the impacts of business decisions, including forecasting new products and marketing events for senior management.
- Created annual and multi-year budgets and OTB forecasts for individual products and categories, predicting future financial performance.
- Developed new metrics, analyses, and recommendations for a seasonal and cyclical business sector influenced by numerous variables.
- Analyzed competitive market trends to evaluate their impact on forecasts and product mix.
- Uncovered previously unrecognized factors affecting sales and growth, including a detailed analysis of delivery timing.
- Collaborated with Finance, Marketing, Logistics, and Sales teams and leadership to support strategic initiatives.
Education
MBA - Business Analytics
University of North Carolina, Pembroke
NC12.2021
Bachelor of Arts - Mathematics
San Jose State University
San Jose12.1998
Skills
- Communications
- Forecasting
- Business Intelligence
- Team Building
- Tableau Viz Developer
- Data Analysis
- Presentations
- Leadership
Timeline
Senior Manager Enterprise Data & Analytics
Extreme Networks
05.2018 - Current
VP of Sales and Business Development
Custom Home Builder
01.2007 - 01.2018
Director, Supply Chain and Purchasing
The Body Shop
07.2005 - 05.2007
MBA - Business Analytics
University of North Carolina, Pembroke
Bachelor of Arts - Mathematics
San Jose State University
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