Summary
Overview
Work History
Education
Skills
Languages
Timeline
Professional Highlights
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Pepita Ortiz

Pinellas Park,FL

Summary

I’m an experienced Merchandise Planner with almost 20 years in the toy and party world. I’ve spent most of my career spotting market trends, creating new product lines, and building strong relationships with suppliers — especially in China, where I’ve been to the Canton Fair, Shantou, and Yiwu several times. I truly love toys and the joy that comes with working in this industry — bringing fun, color, and imagination into people’s lives. I enjoy turning ideas into successful collections that actually sell, mixing creativity with real market insight and numbers. I’m passionate about discovering what’s next, understanding what customers want, and helping businesses grow through smart, trend-driven decisions.

Overview

2026
2026
years of professional experience

Work History

Senior Merchandising & Product Development Consultant

BBR (Brazil)
2024 - Current
  • Provide consulting in product assortment, forecasting, and margin optimization.
  • Support the development of seasonal and core toy lines, focusing on cost efficiency and innovation.
  • Analyze sales performance and collaborate with design and sourcing teams to meet profitability targets.

Head of Merchandising & Product Development

Big Festa / Mocellin Comércio de Brinquedos Ltda
01.2005 - Current
  • Lead toy category planning, inventory management, and product mix strategy for a chain of 16 stores.
  • Responsible for international sourcing trips to China (Canton Fair, Shantou, Yiwu), developing strong vendor partnerships.
  • Created exclusive toy collections and improved margins through better negotiation and production management.
  • Oversaw marketing coordination for product launches, ensuring alignment with customer insights and market trends.

Education

Bachelor’s Degree - Business Administration

Unisinos- Universidade Do Vale Do Rio Dos Sinos
Brazil
05-2026

Skills

  • Merchandise Planning & Forecasting
  • Product Development (Toys & Seasonal Lines)
  • International Sourcing & Negotiation (China Market Expertise)
  • Inventory & Profit Optimization
  • Trend Analysis & Assortment Strategy
  • Vendor Management & Cost Control

Languages

Portuguese
Native or Bilingual
English (Fluent)
Full Professional
Spanish
Native or Bilingual

Timeline

Head of Merchandising & Product Development

Big Festa / Mocellin Comércio de Brinquedos Ltda
01.2005 - Current

Senior Merchandising & Product Development Consultant

BBR (Brazil)
2024 - Current

Bachelor’s Degree - Business Administration

Unisinos- Universidade Do Vale Do Rio Dos Sinos

Professional Highlights

  • Attended Canton Fair and Shantou Toy Market four times (fifth trip scheduled for this year).
  • Developed and launched over 50 exclusive toy SKUs for Big Festa’s private label.
  • Second year consulting for company in Brazil named BBR.
  • Supported company resilience and category rebuilding after the 2024 Rio Grande do Sul floods.

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