Perla Lara
Houston,USA
Summary
Dynamic Sales Executive with a proven track record at Stericycle/Shred-it, excelling in B2B sales and relationship management. Expert in consultative selling and contract negotiation, consistently surpassing sales quotas. Adept at building long-term client partnerships while delivering tailored compliance solutions that enhance operational efficiency and protect sensitive information.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Sales Executive
Stericycle/Shred-it
Houston, TX
11.2021 - Current
- As an Outside Sales Executive, I specialize in providing secure information destruction and compliance solutions for businesses across various industries.
- I manage the full sales cycle—from prospecting and lead generation to contract negotiation and account management.
- My responsibilities include:
- Identifying and developing new business opportunities within assigned territories
- Building long-term client relationships by understanding each business's compliance and document security needs
- Delivering consultative sales presentations tailored to industry-specific regulations (HIPAA, FACTA, etc.)
- Collaborating with internal teams to ensure smooth service implementation and client satisfaction
- Consistently meeting or exceeding monthly sales quotas and performance metrics
- Through my role, I help organizations protect sensitive information, maintain regulatory compliance, and improve operational efficiency.
Sales Manager
Integrity Solar
Houston, TX
05.2021 - 10.2021
- Responsible for building and managing a team of sales associates to consistently meet and exceed monthly sales targets while expanding the customer base.
- Lead regular sales meetings to coach, motivate, and educate team members on best practices and effective sales strategies.
- Proactively generate new business by making outbound calls, qualifying leads, and scheduling client appointments.
- Deliver persuasive, needs-based sales presentations to convert appointments into successful sales, ensuring customer satisfaction and long-term relationships.
Sales Broker
Modern Brokers of America
Houston, TX
03.2020 - 03.2021
- Specialized in residential solar energy solutions, helping homeowners reduce their monthly electricity costs through customized solar system designs and financing options.
- Consulted with clients to assess energy needs, presented tailored proposals, and facilitated the end-to-end sales process—from initial outreach to final installation.
- Focused on delivering sustainable, cost-effective energy solutions while building lasting customer relationships.
Server
Darden Restaurants
Houston, TX
08.2018 - 03.2020
- Delivered an exceptional fine dining experience in a high-end, fast-paced restaurant environment.
- Expertly guided guests through premium menu offerings, including top-tier wines and prime steaks, to enhance their dining experience.
- Maintained a high level of service and attention to detail, ensuring guest satisfaction and contributing to repeat business and positive reviews.
Hostess/Server
Genesis Steakhouse and Wine Bar
Houston, TX
08.2015 - 07.2018
- Worked as a hostess and as a server for private parties and 3 weekly days by myself on the floor.
- Able to balance multiple roles at once in back to back days as well as exceed my guests expectations.
Sales Representative
Cavenders Boot City
Houston, TX
03.2014 - 09.2016
- Provided personalized customer service by assisting clients in selecting boots and western apparel to meet their style and functional needs.
- Maintained in-depth product knowledge to drive sales and ensure customer satisfaction.
- Supported inventory management, including stock organization, restocking, and tracking merchandise to ensure optimal product availability and store presentation.
Cashier
Fiesta Mart LLC
Houston, TX
03.2012 - 10.2015
- I was in charge of over the counter medicine inventory, grocery inventory, and cashier.
Education
Bachelor of Science - Business Administration And Management
Western Governors University
Salt Lake City, UT10-2025
Associate in Science (AS) - Biology
Houston Community College
Houston, TX05.2020
Skills
- Team Management
- Sales Management
- Account management
- CRM Software
- Negotiation
- Recruiting
- Business Development
- Management
- Cold Calling
- Relationship Management
- Project Management
- Upselling
- Outside Sales
- B2B Sales
- Pricing
- Branding
- Restaurant Experience
- Marketing
- Human Resources
- Salesforce
- Contracts
- Customer service
- SharePoint
- Analysis skills
- Supervising experience
- Sales
- Sales strategy
- Contract negotiation
- Regulatory compliance
- Customer relationship management
- Market analysis
- Client presentations
- Consultative selling
- Team leadership
- CRM software proficiency
- Persuasive selling
- Deal structuring
- Database management
- Contract negotiations
- Sales enablement
- Sales and market development
- Sales presentations
- Decision-making
- Price quote preparation
- Schedule coordination
- Sales performance analysis
- Networking
- Lead database management
- Value-based selling
- Cross-selling techniques
- Product knowledge
- Pipeline management
- Lead development
- Business networking
- Product promotions
- Systems and software expertise
- Closing techniques
- Sales proposal development
- Negotiation tactics
- Sales expertise
- Territory management
- [Software] CRM
- Quota achievement
- Sales coaching
- Performance metrics
- Upselling strategies
- Referral marketing
- Prospecting skills
- Competitive positioning
- Account management strategy
- Upselling expertise
Certification
- TABC, 01/01/15, Present, I am qualified to sell alcohol anywhere in the state of Texas.
- Food Handler Certification, 01/01/15, Present
Languages
- English, Expert
- Spanish, Expert
Accomplishments
- Achievers Club
- Exceeding quotes to 120%
Languages
English
Professional
Spanish
Professional
References
References available upon request.
Timeline
Sales Executive
Stericycle/Shred-it
11.2021 - Current
Sales Manager
Integrity Solar
05.2021 - 10.2021
Sales Broker
Modern Brokers of America
03.2020 - 03.2021
Server
Darden Restaurants
08.2018 - 03.2020
Hostess/Server
Genesis Steakhouse and Wine Bar
08.2015 - 07.2018
Sales Representative
Cavenders Boot City
03.2014 - 09.2016
Cashier
Fiesta Mart LLC
03.2012 - 10.2015
Bachelor of Science - Business Administration And Management
Western Governors University
Associate in Science (AS) - Biology
Houston Community College
Similar Profiles
Todd RadyTodd Rady
PLANT MANAGER, at STERICYCLE/SHRED-ITPLANT MANAGER, at STERICYCLE/SHRED-IT
Cintona ChristyCintona Christy
Route Driver at Stericycle/ Shred ItRoute Driver at Stericycle/ Shred It
Robert SearsRobert Sears
Route Driver/Customer Security Representative at Waste Managment/Stericycle-Shred it divisionRoute Driver/Customer Security Representative at Waste Managment/Stericycle-Shred it division
Qyauna Carter-JonesQyauna Carter-Jones
Detention Officer at Harris County Sheriff OfficeDetention Officer at Harris County Sheriff Office
Evelyn A. Guzman CaraballoEvelyn A. Guzman Caraballo
Shipping Clerk / Outbound PA at AmazonShipping Clerk / Outbound PA at Amazon