PETE CABEL
Charlotte,NC
Summary
Strategic software development leader with over 13 years of experience specializing in modernizing technology stacks and spearheading high-impact initiatives. Redesigned Tirebuyer's architecture by transitioning from a tightly coupled CMS to a headless solution powered by microservices, resulting in a more scalable, high-performance system that reduced operational costs by over $500K annually and doubled gross margin. Co-architected Treadsy, a full e-commerce platform that expanded market reach for third-party retailers. Track record includes scaling teams, optimizing development processes, and delivering solutions that directly contribute to business growth.
Overview
14
14
years of professional experience
Work History
Head of Software Development
Tirebuyer.com / ATD (American Tire Distributors)
09.2022 - 06.2025
- Technology Modernization: Led the transition to a headless architecture using React.js, Next.js, and microservices to improve performance, scalability, and user experience.
- E-commerce Platform Development: Co-architected Treadsy, a complete e-commerce solution that enables third-party retailers to sell tires and schedule installations directly on their sites.
- Strategic Integrations: Embedded Treadsy into platforms like Tirebuyer, Purchasing Power, and Lowe’s, boosting Purchasing Power’s conversion rate from 2% to 7% with an optimized user experience.
- Performance Enhancements: Implemented system optimizations that improved speed, reliability, and user experience across multiple digital properties.
Front End Developer Lead
Tirebuyer.com / ATD (American Tire Distributors)
03.2017 - 09.2022
- Designed and implemented front-end solutions for new and existing features, ensuring scalability and performance.
- Introduced new development practices and technologies, streamlining workflows across the front-end team.
- Mentored developers, aligning project assignments with their career goals to promote growth.
Front End Developer
Tirebuyer.com / ATD (American Tire Distributors)
06.2012 - 03.2017
- Worked with design and backend teams to build and deploy new features for a high-traffic e-commerce platform.
UX/UI Engineer
Schakra Inc. / Microsoft
08.2011 - 06.2012
- Designed UX/UI solutions for internal Microsoft applications, improving usability for Exchange, BPOS, and OSP.
Web Designer/Developer
Frye/Wiles Creative Agency
08.2011 - 06.2012
- Designed and developed front-end solutions, implemented content management systems, and provided SEO optimization.
Education
Bachelor of Science - Web Design and Interactive Media
The Art Institute of California Inland Empire
San Bernardino, CA03.2011
Skills
- Languages & Frameworks: JavaScript (ES6), TypeScript, HTML5, CSS3/SASS, Reactjs, Nextjs, Angularjs
- Architecture & Backend: Microservices, Nodejs, RESTful APIs, Headless CMS
- Development Tools: Git/GitHub, Webpack, Babel, Vite, Docker, Kubernetes, Terraform
- Performance & Optimization: CI/CD Pipelines, Automated Testing (Jest, Cypress, Playwright), Web Performance Optimization
- Design & UX: Figma, Adobe Creative Suite, Responsive UI Development
- Methodologies: Agile/Scrum, DevOps, Scalable System Architecture
- Team: Workload planning, Scrum master, Managing schedules/timelines
Timeline
Head of Software Development
Tirebuyer.com / ATD (American Tire Distributors)
09.2022 - 06.2025
Front End Developer Lead
Tirebuyer.com / ATD (American Tire Distributors)
03.2017 - 09.2022
Front End Developer
Tirebuyer.com / ATD (American Tire Distributors)
06.2012 - 03.2017
UX/UI Engineer
Schakra Inc. / Microsoft
08.2011 - 06.2012
Web Designer/Developer
Frye/Wiles Creative Agency
08.2011 - 06.2012
Bachelor of Science - Web Design and Interactive Media
The Art Institute of California Inland Empire
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