PETE SERRANO JR.
Corona,CA
Summary
Results-driven Senior Finance Manager/Sales Manager with a proven track record of success in the competitive automotive retail sales industry. Skilled in strategic planning and executing operational and financial initiatives to enhance sales performance, achieve bottom-line objectives, and drive sustained growth across various business scenarios. Recognized as an innovative change catalyst, consistently implementing best practices and process improvements to optimize efficiency. Experienced in motivating and leading high-performance teams to deliver exceptional results. Sales driven closer with track record of exceeding sales targets and closing deals effectively.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Sr. Finance Manager/Sales Manager
Scott Robinson Chrysler DJR
Torrance, California
10.2014 - Current
- Responsible for the financial success of our finance management department by maintaining bank relations, excellent customer service, revenue enhancements, and operations management. Our automotive sales consists of protection programs, accessories, new and used vehicles.
- Responsible for all physical and financial operations of (220 plus) month in month out sold vehicles.
- Coordinate all decisions and scheduling of deals in transit for our finance department.
- Review and present all sales information to owners. Includes monthly financial reports, performance repots.
- Responsible for presentation and sales of protection programs and accessories to customer.
- Evaluate all customers credit reports, income level and coordinate with best bank or credit union program for fast funding.
- Negotiate loan structure and restructure agreements based on financial performance of customer.
- Set up customer information and documentation for retail or leases purchases: customer disclosures, applications information, insurance, certificates, DMV forms and contracts etc. data entry for e-signing.
- Coordinate bad debts through defaulting procedures, court filings, and work with attorneys in accordance to agreements
- Assist in the development of marketing, retail, leasing, and customer retention programs.
- Monitor revenues from sale and analyze costs to ensure a profitable operation for our organization.
Finance Director / Finance Manager
Alhambra Superstores Chrysler DJR
Alhambra, California
02.2011 - 10.2014
- Progressively advanced through a series of increasingly responsible positions for a retail, leasing, fleet and commercial automotive sales industry.
- Implement and promote company philosophy through three key initiatives: Meeting company objectives, Generating income, Preserve /add value to vehicles. Responsible for Finance Dept. staff operations. Maintain lease retention that detail lease terminations scheduled to occur in business year.
- Generated monthly reports
- Established benchmarks for the completion of all financial reports and retention projects.
- Implemented performance evaluations of all finance managers and sales staff.
- Enforced leases and compliancy of lease for all new, and used vehicles for higher sales volume.
- Successfully completed major commercial vehicle projects and monitored budget.
- Supervised a staff of 21 employees, which included asst. managers, fleet managers, collection manager and sales staff.
- Worked with various management software programs, which include: Microsoft office programs, Tekion, ADP, DealerBuilt, Route One, CRM and other financing software.
Director of Operations/Project Manager
Design Construction Inc
Chino, CA
04.2009 - 02.2011
Finance Director / Finance Manager/Sales Manager
Performance Nissan
Duarte, California
03.2004 - 01.2009
Education
General
Mt. San Antonio College
Walnut, CASkills
- Sales team management
- Financial data analysis
- Financial budget management
- Sales operations management
- Dealer track oversight
- Vendor and bank relations
- Market research expertise
- Contract Structures
- Loan restructuring expertise
- Transit Activity Reports
- Talent acquisition and retention
- Minimize liability risk
Certification
- Bilingual (Spanish)
Accomplishments
- Implemented performance evaluations of all finance managers and sales staff.
- Enforced leases and compliancy of lease for all new, and used vehicles for higher sales volume.
- Successfully completed major commercial vehicle projects and monitored budget.
- Worked with various management software programs, which include: Microsoft office programs, Tekino, ADP, DealerBuilt and other financing software.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of 21 staff members.
Timeline
Sr. Finance Manager/Sales Manager
Scott Robinson Chrysler DJR
10.2014 - Current
Finance Director / Finance Manager
Alhambra Superstores Chrysler DJR
02.2011 - 10.2014
Director of Operations/Project Manager
Design Construction Inc
04.2009 - 02.2011
Finance Director / Finance Manager/Sales Manager
Performance Nissan
03.2004 - 01.2009
General
Mt. San Antonio College