Media Relations
Brand Establishment and Management
Event Planning and Execution
Social Media Strategies
Communication Strategies
Talent Identification and Recruitment
Crisis Management
Problem-solving
Peter Koury
Head Of Soccer Content
Miami
Summary
Creative and driven media professional, specializing in soccer, with 17 years of experience working for a national media outlet. Successfully launched and currently manage SiriusXM FC, the first-ever 24/7 soccer radio network in the United States.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
Work History
Head of Soccer Content
SiriusXM
03.2023 - Current
- Establish and maintain media partnerships with the top soccer leagues and organizations from around the world.
- Analyze habits, preferences, and trends of soccer fans in America to curate content that will resonate with current and prospective subscribers.
- Assist sales team in creating and pitching sponsorship and advertising opportunities for potential clients.
- Curate SiriusXM's soccer play-by-play offerings in English and Spanish.
- Identify, recruit, and manage on-air talent.
- Manage budget for original programming, play-by-play matches, remote broadcasts, and staffing.
- Collaborate with marketing team to plan strategy and execute subscriber-facing initiatives and events.
Executive Producer
SiriusXM
02.2014 - 03.2023
- Oversee day-to-day operations of SiriusXM FC, which includes staff of 10 producers and over 30 on-air hosts.
- Plan and execute all activity related to broadcast engineering and operations including remote broadcasts, equipment, and studio requests.
- Write engaging copy for promos, scripted segments, show imaging, and promotional live reads.
- Train, mentor, and supervise production staff.
- Air-check on-air hosts for quality control providing direction and feedback.
- Schedule and maintain logs, programming grids, and promo rotations.
Senior Producer
SiriusXM
12.2012 - 02.2014
- Pioneered, launched, and managed the USA's first 24/7 soccer radio station, SiriusXM FC.
- Produced The Football Show, the longest standing and most listened to soccer show on SiriusXM.
- Booked timely, intelligent, and informative guests which include soccer players, coaches, executives, and media members.
- Created and executed ideas for show content, segments, direction, and tone.
- Established voice and direction of SiriusXM FC's social media accounts on Twitter, Instagram, and Facebook.
On-Air Host
SiriusXM
06.2010 - 12.2012
- Hosted pre and post-game talk shows for the English Premier League, UEFA Champions League, World Cup 2010, and EURO 2012.
- Created and hosted Counter Attack, a weekly soccer talk show, now the flagship afternoon drive show on SiriusXM FC.
- Researched stories and prepared topics for on-air discussion with co-hosts, guests, and listeners.
Producer
SiriusXM
12.2008 - 12.2011
- Produced SiriusXM NASCAR Radio's daily morning show, The Morning Drive.
- Provided topics and booked guests to create engaging and informative content.
- Rebranded show imaging, segments, and promos with an entertainment-first ethos
Intern/Associate Producer
SiriusXM
06.2007 - 12.2008
- Operated audio board for live NCAA, NASCAR, and MLB talk shows and live events.
- Provided statistics and research for on-air hosts.
- Combed through shows and interviews to find newsworthy and pertinent audio soundbites.
Education
Bachelor of Arts - Broadcast Journalism
American University
Washington, DC 08.2004 - 05.2008
Skills
Software
Pioneered, launched, and currently manage the country’s first 24/7 soccer radio station, SiriusXM FC, growing the brand into what is now recognized as one of the top American outlets covering world soccer
Organized the first-ever national radio broadcast of the NWSL Final in 2024
Produced ground-breaking specials covering a wide range of topics in the world of soccer including concussions, match-fixing, corruption in FIFA, race inequalities, grassroots development in the United States, the impact of 9/11, and the history of the USA-Mexico rivalry
Spearheaded the broadcast and production of SiriusXM FC "tentpole events" including World Cups, EUROs, Champions League Finals, MLS Cup Finals, MLS All-Star Games, and International Champions Cups
Timeline
Head of Soccer Content
SiriusXM
03.2023 - Current
Executive Producer
SiriusXM
02.2014 - 03.2023
Senior Producer
SiriusXM
12.2012 - 02.2014
On-Air Host
SiriusXM
06.2010 - 12.2012
Producer
SiriusXM
12.2008 - 12.2011
Intern/Associate Producer
SiriusXM
06.2007 - 12.2008
Bachelor of Arts - Broadcast Journalism
American University
08.2004 - 05.2008
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