Summary
Overview
Work History
Education
Skills
Software
Timeline
Generic

Peter Koury

Head Of Soccer Content
Miami

Summary

Creative and driven media professional, specializing in soccer, with 17 years of experience working for a national media outlet. Successfully launched and currently manage SiriusXM FC, the first-ever 24/7 soccer radio network in the United States.

Overview

18
18
years of professional experience
4
4
years of post-secondary education

Work History

Head of Soccer Content

SiriusXM
03.2023 - Current
  • Establish and maintain media partnerships with the top soccer leagues and organizations from around the world.
  • Analyze habits, preferences, and trends of soccer fans in America to curate content that will resonate with current and prospective subscribers.
  • Assist sales team in creating and pitching sponsorship and advertising opportunities for potential clients.
  • Curate SiriusXM's soccer play-by-play offerings in English and Spanish.
  • Identify, recruit, and manage on-air talent.
  • Manage budget for original programming, play-by-play matches, remote broadcasts, and staffing.
  • Collaborate with marketing team to plan strategy and execute subscriber-facing initiatives and events.

Executive Producer

SiriusXM
02.2014 - 03.2023
  • Oversee day-to-day operations of SiriusXM FC, which includes staff of 10 producers and over 30 on-air hosts.
  • Plan and execute all activity related to broadcast engineering and operations including remote broadcasts, equipment, and studio requests.
  • Write engaging copy for promos, scripted segments, show imaging, and promotional live reads.
  • Train, mentor, and supervise production staff.
  • Air-check on-air hosts for quality control providing direction and feedback.
  • Schedule and maintain logs, programming grids, and promo rotations.

Senior Producer

SiriusXM
12.2012 - 02.2014
  • Pioneered, launched, and managed the USA's first 24/7 soccer radio station, SiriusXM FC.
  • Produced The Football Show, the longest standing and most listened to soccer show on SiriusXM.
  • Booked timely, intelligent, and informative guests which include soccer players, coaches, executives, and media members.
  • Created and executed ideas for show content, segments, direction, and tone.
  • Established voice and direction of SiriusXM FC's social media accounts on Twitter, Instagram, and Facebook.

On-Air Host

SiriusXM
06.2010 - 12.2012
  • Hosted pre and post-game talk shows for the English Premier League, UEFA Champions League, World Cup 2010, and EURO 2012.
  • Created and hosted Counter Attack, a weekly soccer talk show, now the flagship afternoon drive show on SiriusXM FC.
  • Researched stories and prepared topics for on-air discussion with co-hosts, guests, and listeners.

Producer

SiriusXM
12.2008 - 12.2011
  • Produced SiriusXM NASCAR Radio's daily morning show, The Morning Drive.
  • Provided topics and booked guests to create engaging and informative content.
  • Rebranded show imaging, segments, and promos with an entertainment-first ethos

Intern/Associate Producer

SiriusXM
06.2007 - 12.2008
  • Operated audio board for live NCAA, NASCAR, and MLB talk shows and live events.
  • Provided statistics and research for on-air hosts.
  • Combed through shows and interviews to find newsworthy and pertinent audio soundbites.

Education

Bachelor of Arts - Broadcast Journalism

American University
Washington, DC
08.2004 - 05.2008

Skills

    Media Relations

    Brand Establishment and Management

    Event Planning and Execution

    Social Media Strategies

    Communication Strategies

    Talent Identification and Recruitment

    Crisis Management

    Problem-solving

Software

Pioneered, launched, and currently manage the country’s first 24/7 soccer radio station, SiriusXM FC, growing the brand into what is now recognized as one of the top American outlets covering world soccer

Organized the first-ever national radio broadcast of the NWSL Final in 2024

Produced ground-breaking specials covering a wide range of topics in the world of soccer including concussions, match-fixing, corruption in FIFA, race inequalities, grassroots development in the United States, the impact of 9/11, and the history of the USA-Mexico rivalry

Spearheaded the broadcast and production of SiriusXM FC "tentpole events" including World Cups, EUROs, Champions League Finals, MLS Cup Finals, MLS All-Star Games, and International Champions Cups

Timeline

Head of Soccer Content

SiriusXM
03.2023 - Current

Executive Producer

SiriusXM
02.2014 - 03.2023

Senior Producer

SiriusXM
12.2012 - 02.2014

On-Air Host

SiriusXM
06.2010 - 12.2012

Producer

SiriusXM
12.2008 - 12.2011

Intern/Associate Producer

SiriusXM
06.2007 - 12.2008

Bachelor of Arts - Broadcast Journalism

American University
08.2004 - 05.2008
Peter KouryHead Of Soccer Content
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