Pioneered, launched, and currently manage the country’s first 24/7 soccer radio station, SiriusXM FC, growing the brand into what is now recognized as one of the top American outlets covering world soccer
Peter Koury
Head Of Soccer Content
Miami
Summary
Creative and driven media professional, specializing in soccer, with 17 years of experience working for a national media outlet. Successfully launched and currently manage SiriusXM FC, the first-ever 24/7 soccer radio network in the United States.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
Work History
Head of Soccer Content
SiriusXM
03.2023 - Current
- Establish and maintain media partnerships with the top soccer leagues and organizations from around the world.
- Analyze habits, preferences, and trends of soccer fans in America to curate content that will resonate with current and prospective subscribers.
- Assist sales team in creating and pitching sponsorship and advertising opportunities for potential clients.
- Curate SiriusXM's soccer play-by-play offerings in English and Spanish.
- Identify, recruit, and manage on-air talent.
- Manage budget for original programming, play-by-play matches, remote broadcasts, and staffing.
- Collaborate with marketing team to plan strategy and execute subscriber-facing initiatives and events.
Executive Producer
SiriusXM
02.2014 - 03.2023
- Oversee day-to-day operations of SiriusXM FC, which includes staff of 10 producers and over 30 on-air hosts.
- Plan and execute all activity related to broadcast engineering and operations including remote broadcasts, equipment, and studio requests.
- Write engaging copy for promos, scripted segments, show imaging, and promotional live reads.
- Train, mentor, and supervise production staff.
- Air-check on-air hosts for quality control providing direction and feedback.
- Schedule and maintain logs, programming grids, and promo rotations.
Senior Producer
SiriusXM
12.2012 - 02.2014
- Pioneered, launched, and managed the USA's first 24/7 soccer radio station, SiriusXM FC.
- Produced The Football Show, the longest standing and most listened to soccer show on SiriusXM.
- Booked timely, intelligent, and informative guests which include soccer players, coaches, executives, and media members.
- Created and executed ideas for show content, segments, direction, and tone.
- Established voice and direction of SiriusXM FC's social media accounts on Twitter, Instagram, and Facebook.
On-Air Host
SiriusXM
06.2010 - 12.2012
- Hosted pre and post-game talk shows for the English Premier League, UEFA Champions League, World Cup 2010, and EURO 2012.
- Created and hosted Counter Attack, a weekly soccer talk show, now the flagship afternoon drive show on SiriusXM FC.
- Researched stories and prepared topics for on-air discussion with co-hosts, guests, and listeners.
Producer
SiriusXM
12.2008 - 12.2011
- Produced SiriusXM NASCAR Radio's daily morning show, The Morning Drive.
- Provided topics and booked guests to create engaging and informative content.
- Rebranded show imaging, segments, and promos with an entertainment-first ethos
Intern/Associate Producer
SiriusXM
06.2007 - 12.2008
- Operated audio board for live NCAA, NASCAR, and MLB talk shows and live events.
- Provided statistics and research for on-air hosts.
- Combed through shows and interviews to find newsworthy and pertinent audio soundbites.
Education
Bachelor of Arts - Broadcast Journalism
American University
Washington, DC 08.2004 - 05.2008
Skills
Media Relations
Brand Establishment and Management
Event Planning and Execution
Social Media Strategies
Communication Strategies
Talent Identification and Recruitment
Crisis Management
Problem-solving
Strategic Planning and Leadership
Productivity and Efficiency Improvement
Budget Management
Team Building and Leadership
Live Game and Talk Show Production
Remote Broadcast Production
Audio and Video Editing
Copywriting and Editing
Software
Organized the first-ever national radio broadcast of the NWSL Final in 2024
Produced ground-breaking specials covering a wide range of topics in the world of soccer including concussions, match-fixing, corruption in FIFA, race inequalities, grassroots development in the United States, the impact of 9/11, and the history of the USA-Mexico rivalry
Spearheaded the broadcast and production of SiriusXM FC "tentpole events" including World Cups, EUROs, Champions League Finals, MLS Cup Finals, MLS All-Star Games, and International Champions Cups
Timeline
Head of Soccer Content
SiriusXM
03.2023 - Current
Executive Producer
SiriusXM
02.2014 - 03.2023
Senior Producer
SiriusXM
12.2012 - 02.2014
On-Air Host
SiriusXM
06.2010 - 12.2012
Producer
SiriusXM
12.2008 - 12.2011
Intern/Associate Producer
SiriusXM
06.2007 - 12.2008
Bachelor of Arts - Broadcast Journalism
American University
08.2004 - 05.2008
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